It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads)

This laundry detergent is fabulous. Here’s why: -Truly fragrance-free and more importantly, without any scent at all, it is excellent for sensitive skin and noses. -Great value, 1.5 little scoops (which is included) does a full load of towels. -Effective natural detergent that is cruelty free and reduces plastic consumption. -Only issue is that it is not as effective for synthetic fabrics that you want to hold their shape and body, like washable suiting pants and jackets. I’ll be using it on everything else and am thrilled to cut the Woolite use to a load a week. Death, taxes, and laundry are the real certainties is life - get yourself a cute jar to pop this powder in and make laundry time a little pretty and fun too!

I love this stuff, I'm obsessed and going to purchase my second bag tomorrow! This laundry soap smells really good, fresh, yet mild! It was a super fast delivery in nice packaging. When I bought it, I thought ok....I am going to put this to the test and I wasn't so sure about it because all other essential oil or natural products smell gross and absolutely do not work. I used it on the toughest laundry items in my house: men's wet gym clothes that tend to sit for days and unfortunately become very, very unpleasant smelling. As a matter of fact, I dont touch them with my hands when I put them in the laundry. I normally have to wash them with vinegar first with an extra rinse, then laundry soap from the store up to three times to make them smell clean and not of mildew and just yuk. I've tried the odor out products; they either smell bad or dont work. However, with this product, I used 4 scoops and one wash (scoops or so small compared to other products), no vinegar and bam! Smelled better and clean with 1 washing. I am so happy; no chemicals on the skin, I am saving water! With all other laundry items I find 1 scoop or 2 is perfect. (Towels 2 for example). I love the fragrance so do 5 others in my family both men and women. We all feel better about having no chemicals on our clothing, sheets, towels and we use it for our puppies bedding too! Thank you so much for introducing me to it. I am a long term customer.

I have been using toxin free products for many years (30+). During COVID shutdown, I have been purchasing more products online. I saw this one pop up when I searched for "natural laundry products" and decided to give it a try. This laundry detergent is wonderful! Mild, lovely scent. Gets stains out and brightens whites like no other I have tried. Leaves your clothes soft (I do not use softners or dryer sheets) when many other "natural" laundry products lack in that department. The only negative I found is that, on occasion, the powder did not completely dissolve and left some streaks on my dark clothing. My washer does not add water until the lid is locked, so I am not able to add to water before clothing. Those streaks disappeared when removed from the dryer. If I was hanging my clothing to dry, this could be an issue. I think the benefits of this product outweigh this issue and I will definitely purchase again.

I love how well this cleans and that it’s nontoxic it does take a bit to receive the order but it’s worth the wait I’ve just learned to order ahead of needing it. I appreciate the thoughtfulness of the company and the story behind the product

Was very pleased with the results of this product. It cleans well and smells fresh without a bunch of fake perfumes and fragrances.

I have been using the Original Tide for over 25 years and then I was introduced to IT'S SO PURE and I absolutely love it!!!! I can't wait to do more laundry! I never thought I would like a powder detergent and I'm so glad I invested in this. It doesn't leave the blue gunky residue in my detergent dispenser in my machine. I used to have to scrub and rinse the dispenser from the leftover residue after running a couple loads, and I don't have to do that any longer. I also don't have to worry about the Tide fill cap getting gunky from filling the liquid in it before adding it to the dispenser. It's So Pure has a nice fresh, subtle smell and I'm so happy that it is plant based and hypoallergenic because I have sensitive skin. I would imagine that this would be the perfect product if you have babies or young children who have skin or smell sensitivities. I have to use HE detergent in my machine and this product is HE approved and ok to use in my machine. The product comes with it's own scooper so it's very simple to scoop out the powder and the bag is large so I know I will get my money's worth. Thank you for manufacturing a product that will make a change in people's lives as well as the environment! This is a prize winning product!

First the packaging was. Mess. Had a big hole in the bag soap all over it and packing take around the hole. It was a mess had to put it in a different container. Said 1 scoop for regular loads and a full scoop for large loads. Won’t cut it. I have to use 2 heaping scoops for a load. Still don’t have a clean fresh smell. It needs something just don’t know what.

Love this landry soap cleans very well im on my second package