Designing Quality Survey Questions

This is not an extraordinary book, but it contains the important reminders you need to read, ideally every time you design a survey, until you can recite these fundamentals backward and forward.However, the examples interspersed in the text are rendered in tiny (smaller than fingernail sized) rectangles in the Kindle edition. This is a huge problem because the examples are an important and often referenced part of the book.I don't normally complain on Kindle problems because I can often squint or guess what it says even if the typography is a bit off. But these examples are literally unreadable.The book is worth it anyway, but I'm saddened every time an example comes up because I just can't read it.

This is the best book I own on designing survey questions. It's comprehensive yet accessible. I wish it had existed before.

This is a great text. Quick to read. Lots of examples of what to do and what not to do. A great resource.

Great book- pros and cons re: different types, and wording, of surveys.

This is a good basic book about survey designs. It would be good for someone who is new to survey design and it does a good job of describing some of the pitfalls that can happen with surveys; in particular, the examples of bad survey question is great and gives an honest overview of when well-intentioned surveys go bad. It's great for companies that want to start surveying or for beginning undergrad students creating surveys. However, I think it is a rather basic book, and doesn't have enough on analysis and interpretation of surveys. So, I do not think it is comprehensive enough for someone who will be doing a lot of survey design or using surveys for research (such as graduate students).

I am a PhD statistician who has spent decades analyzing questionnaire data and I learned things from this book. Rather than being a book on statistics and psychometrics (i.e., the mathematical methods for determining the "right" number of questions to include) this book is on the psychology of developing good questionnaires. It covers issues like the impact of questionnaire wording, getting responses to sensitive questions and how to get the answers you are seeking. As such, it fills a big gap in the usual statistics books.While not mathematically rigorous in the slightest, this is not a light and fluffy read. There is a ton of theory tied to experimental and social psychology papers. Actually, this took me a few weeks to read it because the amount of theory and also the authors are at times long winded.If you are in the social sciences or a statistician who wants to learn about questionnaire development this is a must read. If you are in any other applied field (like marketing) this will be very valuable.

I got this book because our department is beginning to introduce customer feedback surveys into our service delivery model in an effort to improve our customer satisfaction. None of us know anything about surveys, so we started out with very general questions and just weren't getting the feedback that we wanted to help us adjust our service. When I saw this offered, I ordered it right away.As another reviewer noted, this isn't a masters in survey generation. But what the author does is give you a place to start. You get the basics of how to construct good questions that will get you the feedback you need, and avoid annoying the customer or generating feedback that just doesn't mean anything.I think this deserves five stars - just remember that it's an introduction to the topic, and that people spend years learning to do this well. This will get you started.