The Geek Squad Guide to World Domination: A Case for the Experience Economy [Interactive DVD]

Descripción

This interactive DVD-ROM case study of the Geek Squad provides a multimedia resource for anyone who wants to learn to stage compelling experiences. Using a rich mix of more than 80 minutes of educational and entertaining video segments, interactive features, and downloadable content, the Geek Squad Guide to World Domination includes: Sixteen video segments with Robert Stephens, founder of the Geek Squad Nine video segments with Jim Gilmore, co-author of the business best-seller The Experience Economy A four-step methodology for designing themed experiences Chapter 3 of The Experience Economy (addressing theming) A personal invitation from Robert Stephens to help him solve actual business challenges he faces at the Geek Squad Assignment questions (for educators or consultants)A must-have resource for understanding the nature of great experiences, the Geek Squad case study is filled with thoughtful real-world examples, key insights from both Robert Stephens and Jim Gilmore, and a host of provocations for guiding your own experience design and development efforts.