Physicians Formula Organic Wear All Natural Liquid Foundation Elixir Fair, Full Coverage | Dermatologist Tested, Clinicially Tested, 01 - Fair

Love this product! I thought I was out of luck bc no longer sold at many stores. Good coverage but not heavy or cakey. The look is very natural but can be buildable if you want. Feels silky and smoothe, leaves you with a Dewy complexion. Price is great for a quality product. Will buy again.

This is thick and the color is a bit off, but you get a lot of coverage from a small amount of product. I will be mixing this with another foundation to color correct the shade. It also has great coverage without being too heavy feeling.

I love it! And I usually hate wearing makeup. Keep in mind, everyone’s skin type and shade is different, so what works for me might not work for you. Bur for me, I think I finally found my perfect foundation. It really does feel silky and like a “second skin”! Most foundation clogs my pores or smells chemically, or has a cakey finish, or oxidizes a weird color. I gave up on foundation years ago, and just focused on trying to take care of my skin and occasionally wearing eye makeup. Most of the time, foundations that aren’t wicked expensive, just don’t look good, and even the expensive ones that look good, usually feel awful on my skin and give me acne. This is completely different!! Wearing it right now, and for the first time in my life while wearing foundation, I don’t have the immediate desire to wash it off so my skin can breathe. My skin feels like it can breathe, I feel like I’m wearing a lightweight moisturizer, it has no scent, and I like that it has natural ingredients like jojoba oil. Honestly feels like it might even be beneficial for my skin, like it has the right amount of moisture and hydration, without being too oily. I will say, this is not a full matte look, this is a light layer of makeup for those who have minimal “flaws” they want to cover like the occasional stress acne or spots. I don’t recommend this for someone who is trying to go for a “full makeup” look. For me, I prefer lightweight coverage, so this works great. If you don’t like light coverage, it might not work for you. In this photo, I’m wearing no concealer under my eyes or to cover acne. I let a dabbed on layer of this foundation under my eyes and on any spots dry up first, and then added another layer all over my face. That’s it! No other makeup here. I also like that because it’s lightweight, it doesn’t settle too badly in the creases under my eyes. I have genetically present “eye bags” since childhood, they’re just how my eyes look. So that’s another reason I never typically liked foundation. This foundation is honestly doing good! Doesn’t settle in the creases in any obvious way. The color match is perfect, and again, I’ve never been that lucky before. I always struggled to find a good color because I feel like I’m usually between shades with mixed undertones (I have both warm and cool undertones on different parts of my face because of blood circulation). The fair-to-light shade blends perfectly with my skin, with actually neutral undertones, unlike some brands that claim to be neutral but usually end up oxidizing orangey and warm. It blends well with patting and dabbing with a towel or sponge, after applying with fingers. I don’t recommend using a brush for this, it’s too lightweight and will spread too thin. Oh btw! The “applicator” is not an applicator at all! It’s not a wand, it’s a dropper. The soft part at the top of the cap is squeezed to suck up product from the container, and then when you squeeze the cap again it comes out on your fingers or a blending sponge or pouf or towel to dab it on. You’re not supposed to use the cap to apply it directly to your face, it’s for measuring the amount you want to use to put on your hands or sponge before applying to your face. I actually really like that design a lot! I only end up using two, maybe three dropper fulls, so this design works well for me, because again, I’m not going for a very thick makeup look. Hope this info helps!

I unfortunately have had to stop using what once was a good product because it has now become a terrible product. 3 months ago I restocked this product. I noticed when I started using my new bottle (that I have been purchasing for over a year) that something was different. I could see little grainy specs in the formula which I thought was odd and it didn’t seem to have the right consistency. My face a week later then broke out in a terrible rash. It was so severe that it caused an urgent care trip and then a dermatologist. My eyes had swollen completely and were raw. The aftermath of the swelling coming down made my skin literally looked as if it was bruised and like I had 2 black eyes. It then spread to the rest of my face. Confirmed it was contact dermatitis by a dermatologist who suggested that I needed to stop using all products to figure out which one it was since I restocked multiples at a time. I didn’t want to believe it was one of my favorite products, but sure enough, that was the one that stopped the rash. Because I was in denial, I stopped using the last bottle and re-ordered a new hoping it was just a faulty bottle/batch that caused the issue. Unfortunately, the attached picture is what I received. The formula is separated this time and won’t mix. It looks disgusting and like it’s contact dermatitis waiting to happen. Whatever changed with this product ruined it.

The product seems fine, though I had to return it because it was too light for my olive skin tone. My skin tone is not very dark, but still- this was too light. Also, the packaging is flimsy. This is a glass bottle, and it came in a cardboard box with an airpack on top- this is not the best way to ship as the product can get easily damaged. And you have to pay a 15% restock fee for returns. I would not buy this again.

It felt good and covered well. The color samples displayed when I bought it lived up to their expectations. It is thinner and more watery like, but it went on well and a little bit goes a long way. Make sure to shake well when you use it. It provides good coverage and it felt good. I have some redness on my face from the last stages of a dermatitis flare-up. It didn't feel irritating on that and provided good coverage over the redness. I'm thankful I tried it.

Like others mentioned, it is VERY light. Whatever you normally wear go up at least a shade and probably 2. Again, like others mentioned, the dispenser is no ideal. You end up just using the excess off the sides of the dropper instead of how it’s meant to be used. Super inefficient design. The smell isn’t lovely but, it isn’t bad. It is deemed “fragrance free” so I’m not so bothered by that. I attempted to see if it would work as under eye brightening concealer but the texture was such that it almost highlights my flaws and lines. It kinda goes to a powder finish clinging to every imperfection and overall I just flat out didn’t like it at all, which was a huge disappointment because I’m trying to make the switch to clean makeup…however I’ll add a note that this does contain Phenoxythenal (listed right on the bottle) which is a carcinogen….so there’s that. I guess they traded one bad chemical preservative for another that’s not as found out by the masses yet. This is a very sheer foundation to by the way, absolutely no way is this full coverage. I don’t like full coverage so that’s not the issue for me but just listing that incase someone else wants full coverage and is considering this.

I really like this, will buy it again. It takes some getting used to. The consistency is more liquid. It still covers well. I realized since it was liquid I can do my makeup faster.