

🌿 Dewy, dreamy, and effortlessly flawless—your skin’s new BFF!
Physicians Formula Organic Wear Liquid Foundation Elixir in Fair-to-Light offers a lightweight, ultra-fluid, and organic formula enriched with jojoba oil, aloe vera, coconut oil, and botanical cactus flower. Designed for combination skin, it delivers a natural, dewy finish with sheer-to-buildable coverage that improves skin tone and texture. Hypoallergenic and dermatologist tested, this cruelty-free foundation provides nourishing hydration without clogging pores or feeling heavy, making it ideal for millennials seeking a fresh, second-skin look with clean beauty credentials.








| ASIN | B085M6RZD5 |
| Additional Features | Hypoallergenic, Not Tested On Animals, Organic |
| Age Range Description | Adult |
| Best Sellers Rank | #27,266 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #252 in Foundation Makeup |
| Brand Name | Physicians Formula |
| Color | 02 - Fair-to-Light |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Light medium |
| Customer Reviews | 3.7 out of 5 stars 2,366 Reviews |
| Finish Types | Dewy |
| Item Dimensions | 1.22 x 1.22 x 4.92 inches |
| Item Form | Liquid |
| Item Height | 4.92 inches |
| Item Weight | 30 Grams |
| Manufacturer | Markwins Beauty Brands |
| Material Type Free | Formaldehyde Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Nourishing |
| Recommended Uses For Product | Foundation |
| Skin Tone | Very Light |
| Skin Type | Combination |
| Specialty | Organic |
| UPC | 044386113251 |
| Unit Count | 1 Fluid Ounces |
K**N
OMG I love it…
I love it! And I usually hate wearing makeup. Keep in mind, everyone’s skin type and shade is different, so what works for me might not work for you. Bur for me, I think I finally found my perfect foundation. It really does feel silky and like a “second skin”! Most foundation clogs my pores or smells chemically, or has a cakey finish, or oxidizes a weird color. I gave up on foundation years ago, and just focused on trying to take care of my skin and occasionally wearing eye makeup. Most of the time, foundations that aren’t wicked expensive, just don’t look good, and even the expensive ones that look good, usually feel awful on my skin and give me acne. This is completely different!! Wearing it right now, and for the first time in my life while wearing foundation, I don’t have the immediate desire to wash it off so my skin can breathe. My skin feels like it can breathe, I feel like I’m wearing a lightweight moisturizer, it has no scent, and I like that it has natural ingredients like jojoba oil. Honestly feels like it might even be beneficial for my skin, like it has the right amount of moisture and hydration, without being too oily. I will say, this is not a full matte look, this is a light layer of makeup for those who have minimal “flaws” they want to cover like the occasional stress acne or spots. I don’t recommend this for someone who is trying to go for a “full makeup” look. For me, I prefer lightweight coverage, so this works great. If you don’t like light coverage, it might not work for you. In this photo, I’m wearing no concealer under my eyes or to cover acne. I let a dabbed on layer of this foundation under my eyes and on any spots dry up first, and then added another layer all over my face. That’s it! No other makeup here. I also like that because it’s lightweight, it doesn’t settle too badly in the creases under my eyes. I have genetically present “eye bags” since childhood, they’re just how my eyes look. So that’s another reason I never typically liked foundation. This foundation is honestly doing good! Doesn’t settle in the creases in any obvious way. The color match is perfect, and again, I’ve never been that lucky before. I always struggled to find a good color because I feel like I’m usually between shades with mixed undertones (I have both warm and cool undertones on different parts of my face because of blood circulation). The fair-to-light shade blends perfectly with my skin, with actually neutral undertones, unlike some brands that claim to be neutral but usually end up oxidizing orangey and warm. It blends well with patting and dabbing with a towel or sponge, after applying with fingers. I don’t recommend using a brush for this, it’s too lightweight and will spread too thin. Oh btw! The “applicator” is not an applicator at all! It’s not a wand, it’s a dropper. The soft part at the top of the cap is squeezed to suck up product from the container, and then when you squeeze the cap again it comes out on your fingers or a blending sponge or pouf or towel to dab it on. You’re not supposed to use the cap to apply it directly to your face, it’s for measuring the amount you want to use to put on your hands or sponge before applying to your face. I actually really like that design a lot! I only end up using two, maybe three dropper fulls, so this design works well for me, because again, I’m not going for a very thick makeup look. Hope this info helps!
J**S
Lovely foundation for a dewy natural look
Love this product! I thought I was out of luck bc no longer sold at many stores. Good coverage but not heavy or cakey. The look is very natural but can be buildable if you want. Feels silky and smoothe, leaves you with a Dewy complexion. Price is great for a quality product. Will buy again.
L**Y
Wears well, runs very light
This foundation goes on smoothly and feels very thin on the skin. It does have a slight chemical smell but it is not long lasting and goes away quickly. Not super moisturizing but also not drying. Color runs VERY light. I bought a shade darker than i thought i needed and it is about 2 shades too light, so either buy a shade darker or be ready to mix it with another product. It does mix well and layers beautifully with my other cream, liquid, and powder products. Coverage is light, but it layers well. Bottle is a fair size as the product is relatively long lasting.
P**R
Eyes broke out into a rash!! Twice!!
Do not buy this foundation!! Formulas are inconsistent and caused a bad rash around my eyes. Someone else mentioned in another review that it looked like her eyes were bruised and that's exactly what I'm experiencing. The first time I ordered the foundation it had spilled inside the box it arrived in. I used the foundation anyway and did like the consistency and coverage. However, I asked the seller to resend another bottle that hadn't exploded during shipment. The second bottle arrived and I noticed the consistency of the foundation formula felt grainy which was different from the first bottle I received. Almost as if there were sand inside. I used the foundation for a couple days and rash broke out on my eyelids and underneath my eyes. I took a break from the foundation for a couple weeks and the rash went away. This past week I used the foundation two days in a row and now have another rash around my eyes which is much worse this time. It really does look like two black eyes. Something is very wrong with these formulas.
D**E
It's ok...I just couldn't get over the smell
I have thrown this in the trash so many times and then grabbed it back out not wanting to waste money. I probably wouldn't buy again, but I will push through wearing it until it's gone. I just can't get past the bad smell. It's supposed to be natural, but to me, it has a strong "plastic" smell. It's weird. And the dropper is also strange. I'm not sure how that is even supposed to work. The color is lighter than I expected, so if in doubt between two shades, order the darker shade. It covers my face, but not as well as my old Burt's Bees foundation that I loved so much. It sort of dissipates off my face immediately. It also curdles into little beads inside the bottle. The whole thing is just a little "off." It's also a little oily. I wanted to like this, but I just don't.
L**M
An Oily Disappointment.
I've struggle quite a bit trying to find natural, affordable foundations that works with my skin, this was another disappointment. The initial texture and consistency was promising, fluid enough but had enough body to work as a full coverage option. Unfortunately, once applied to my face after first applying moisturizer and primer, it just felt slick, oily and did not blend. I already have a pretty oily complexion, so this wasn't going to fly. It left me looking cakey and not at all natural.
A**R
Good product!
It felt good and covered well. The color samples displayed when I bought it lived up to their expectations. It is thinner and more watery like, but it went on well and a little bit goes a long way. Make sure to shake well when you use it. It provides good coverage and it felt good. I have some redness on my face from the last stages of a dermatitis flare-up. It didn't feel irritating on that and provided good coverage over the redness. I'm thankful I tried it.
G**J
Liquid consistency.
I really like this, will buy it again. It takes some getting used to. The consistency is more liquid. It still covers well. I realized since it was liquid I can do my makeup faster.
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