Identity Designed: The Definitive Guide to Visual Branding

Ottimo libro perfetto per stimolare la creatività e analizzare la brand indentity

Great photos and some nuggets of interesting information for the identity design of each case BUT very, very repetitive with each chapter talking too much about same thing again and again! Disappointing

Its ok

The good thing about the book: - A lot of real world experience, from different Creative Teams - Several common points to take into account. from different Creative Teams The thing that the book is lacking: - Specific ways to perform the tasks mentioned in the Case Studies (like how to define strategy) I say it's lacking because by the description of the book, it's easy to assume that some step-by-step processes would be included. Even without that, the book is valuable and enjoyable.

I adore this book so much I can't decide whether to keep it on my desk or on my coffee table. Maybe get two? I adore how in-depth the case studies are. Inspiring!