Principles of Marketing

Loved renting the books for class. Book was in great condition.

Loved the relevant content, and the company stories were very interesting, since it is brands that we all know!

Very good value, bought it for my MBA class

Exactly what I was looking for. I had an older edition in college and wanted the newer to brush up on the concepts. However, I bought a new one and would have expected it to be wrapped in plastic but it wasn't and it was just put in the box just so and the cover got all bent and had this weird, sticky schmutz on it. It came off with rubbing alcohol but nevertheless, it should have been wrapped if it was supposedly "new."

This book came to me in great condition! I got it for my marketing class at school and it was great! Also a really great book in general!

Book carries a plethora of applicable marketing information. Worked well for my assignments and I like the additional real-life examples it uses throughout each chapter.

I like the fact that the pages are clearly legible with great grapics. I did not line the fact that the entire book is printed with an inconsistent orientation. The book sees to be printed at an angle that is off horizontal and is also cut at an off horizontal angle. I would return it but I need it for my class but if I had more time I would request a replacement copy.

I don't think I've come across any writing so far in the book which is my biggest pet peeve so I'm very satisfied.

Es un libro con ejemplos prácticos de MK aplicados a empresas, así como de comprensión de nuevas herramientas de MK.

Still a classic, but the examples and the way the book is structured makes it a real tool for the beginner or seasoned marketeer. A must have in every business library!

I bought this book since my "Marketing for Managers" course on my MBA signposts to this book a lot. Whilst only three chapters in I have to compliment the approach, examples, quality of exposition and regular contemporary examples as exceptional. The presentation is clear and consistent, lots of useful diagrams, colour printed, accessible. No wonder this is in its 17th edition. I can't contrast with alternative texts or whether the content targets what you might require. That said is good enough to not make me wonder about competing titles and is sufficiently comprehensive for a thorough perspective of marketing at the target level of depth.

A valuable book .

Yanında kitabın üstünde de bahsettiği MyLab Marketing'e girmek için gereken kod gelmiyor. Kitabı bu amaçla alanlar almadan önce dikkat etmeli.