ORGFUN Purple Sweet Potato Powder, 100% Natural Ube (Purple Yam) Powder, Locally Sourced, No Additives Gluten Free 5.3 Oz

I haven't used this product many times—only once or twice so far. I tried it to make a two-color bread, and the purple color it created was beautiful. While the bag isn't large and the price is on the higher side, for my occasional use, this package will last me a long time.

I saw some ube advertisements on Facebook but I don’t want other sweeteners or favor, and I want organic. So I searched on Amazon. Glad I found this one made in USA. There is ube made from another country, but I don’t really trust that country. When I first try this on I really like it. I love it even more when I mix with my coffee, milk &cocoa for morning drink. It fills me up and I finish a cup quickly and forgot I already drink it. I love ube in general, so the taste is perfect. It is still powder like, which I don’t mind as long as it is clean and quality product. I don’t know what is different between ube and purple jam, as long as it high in antioxidants or other health benefits.

Used this for myself sourdough bread as color and it came out delicious! Not only did it give it a color change it also added flavor to my dough. I only added 5grams to my dough and it made it turn pink/purple. Great value for your money.

This was great to make my dough a different color and not having to use food coloring. I don’t think it has any taste, the texture was a little more gritty than rice flour but not anything to worry about. I used it to color my sourdough loaf and it turned out exactly how I wanted it to. I just sprinkled it on top of my dough prior to baking, so it is very easy to use. It’s good quality as the color didn’t change or fade after baking either.

Beautiful, natural food coloring. No residual potato taste at all.

Really good love the taste.. I normally dont give anything 5stars so people could be the judge for themselves.. but this is really good mix it with coconut milk or powder

Ube and purple sweet potatoes may look similar due to their vibrant purple color, but they are distinct. Here’s what sets them apart: Origin and Plant Family: Ube (also known as purple yam) is native to Southeast Asia and has been part of Polynesian cuisine for thousands of years. Purple sweet potatoes trace their origins to Central America and belong to the morning glory family of plants1. Texture and Taste: Ube has a rough, bark-like skin and is largely considered inedible. Its flesh is violet and has a nutty flavor. Purple sweet potatoes have a thin, smooth skin that’s easier to eat. Their flesh becomes deeper purple after cooking, and they have a sweet, nutty taste23. Nutritional Content: Ube is high in vitamin C, antioxidants, and resistant starch. Purple sweet potatoes are a good source of beta carotene, but the purple variants contain less than orange sweet potatoes. They also have anthocyanin, the antioxidant responsible for their purple color4. Disappointed to find out that the PACKAGE states 100% UBE, but in actuality it is Sweet Potato Powder.

Very vibrant color. Couldn’t find ingredient list on the packaging which is odd, so I assume there is no additives as in it is only pure purple potato (ube). I used it to make Swirl Rye Sourdough Shokupan (milk bread). The flour itself is somewhat loose, it takes sometimes to get it mixed into the dough as post addition. But boy, it does hold up the color during baking! You can also taste the ube but not overpowering, it really depends on how much you add. I used 25g in this 800g loaf. Like other reviewers mentioned, it is somewhat pricey but the quality is superior, so I don’t mind it. Highly recommended!