

✨ Elevate your hair game with moisture that speaks volumes!
It’s a 10 Haircare Miracle Moisture Shampoo is a 295ml sulfate-free, vegan shampoo designed for daily use. Enriched with natural ingredients like sunflower seed extract and vitamin C, it hydrates, protects colour, and delivers salon-quality shine and bounce without harsh chemicals. Perfect for professionals seeking effortless, healthy hair care with ethical integrity.












| ASIN | B001WAKUIO |
| ASIN | B001WAKUIO |
| Best Sellers Rank | 110,852 in Beauty ( See Top 100 in Beauty ) 3,416 in Shampoos (Beauty) |
| Brand | It's a 10 |
| Colour | Purple |
| Country of origin | United Kingdom |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,312) |
| Customer reviews | 4.6 4.6 out of 5 stars (2,312) |
| Date First Available | 28 April 2010 |
| Format | Liquid |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 17.8 x 6.4 x 3.8 centimetres |
| Item model number | 22SF/10 |
| Item model number | 22SF/10 |
| Item weight | 327 g |
| Manufacturer | Its A 10 |
| Manufacturer | Its A 10 |
| Package Weight | 0.34 Kilograms |
| Package dimensions | 17.9 x 6.2 x 4.8 centimetres |
| Product Dimensions | 17.78 x 6.35 x 3.81 cm; 326.59 g |
| Product Dimensions | 17.78 x 6.35 x 3.81 cm; 326.59 g |
| Scent | Unscented |
| Special features | glossy shine |
| Target audience | Women |
| Volume | 1 Cubic Centimetres |
M**L
Best
Best shampoo and great price
S**R
Bought for daughter
Daughter asked for this shampoo as her friend uses it. Seems to be as good as expected.
S**N
Getting what I wanted
Arrived on time snd an excellent hair product.
M**G
Great service
This was for my partner who fell in love with this product from the US, she was really happy to be able to get this in the UK
S**A
Love it
This is kind to my hair (which I treat very badly with blow drying and straightening). Works better than any shampoo I've ever used.
M**H
Five Stars
Fantastic stuff works makes hair much better.
E**.
Ok
I just think this product is ok
A**R
Horrible
I wish there was an option of " no star at all" the most horrible shampoo I have ever used. Makes your hair very dry and brittle, and perfectly ready for further damage.
N**Y
Noch kein besseres Shampoo ausprobiert. Habe blondierte Haare und das Gefühl, dass die Haare mit Feuchtigkeit versorgt sind. Es schäumt nicht viel, aber trotzdem sind die Haare danach mega gut gepflegt.
J**N
makes my hair feel like I came from the salon every wash
P**S
This is the best shampoo! I have been using it for years -salon quality!
S**G
I really like this shampoo smells nice, lots of lather. Keeps my hair clean for several days. My hair is softer, shinny and fuller feeling. I feel it’s better for my hair I am loosing less hair. Would recommend. It maybe a little pricey but it’s a large bottle very concentrated you only use a small amt.
S**Y
best shampoo
Trustpilot
Hace 3 días
Hace 1 mes