Born This Way Ethereal Light Illuminating Smoothing Concealer | With Hyaluronic Acid, Conceals + Brightens Dark Circles, Non-Creasing + Waterproof, 0.16 Fl Oz

I absolutely love this concealer! I actually use it as my foundation, and it works great. The coverage is amazing, it evens out my skin tone while still looking natural and not heavy. A little goes a long way, and it blends out so smoothly. I also love that it feels lightweight and lasts all day without creasing. Such a versatile product and definitely a staple in my makeup routine! Never makes my face look “cakey” and always get compliments about how good my skin looks.

really good look gives off natural but is also buildable to make a more heavy look, doesn’t crease much

I normally avoid concealer like the plague; I can never get it to work well with coverage and blending and I normally really don’t need concealer. However right before a dressy outdoor event in FL I ended up with a red zit and I wanted to be able to cover it up and I needed the coverage to last all day in hot weather; after all my husband and I were driving 18 hours for this and I wanted to be able to take photos without cringing at the red zit (I hardly ever break out so of course that just makes it harder for me to be ok with it lol). After reading reviews for various long lasting concealers I chose this and I’ve got to say it worked better than any concealer I’ve ever tried before! It truly did last for the majority of the day (it was 83° and sunny and hot and I was dancing and even for someone who doesn’t sweat much I still did a little) and I only needed a little touch up with a speak of concealer towards the end of the day and this was easy enough to carry around and blends out fine with just lightly tapping. It was easy to color match, did not oxidize, and even though a color is never spot on for skin tones it was close enough that it blended seamlessly. My only suggestion might be to go a shade lighter than what you might think; my skin tone normally falls into the light/medium to medium range and I think I chose one in the “light” shade range and I feel like if I had gone with the light/medium range it would have been too dark. But take that advice as you will because I obviously have very little experience with concealers so maybe I did it wrong, but it still worked for what I needed! I’m definitely considering purchasing a lighter shade to do some subtle highlighting since it blended so well and had zero shimmer to it but it did not look matte or cakey like a lot of waterproof long wear concealers do. So I highly recommend! Definitely worth the cost because you need to use so little for great coverage!

Currently my favorite concealer. It is lightweight but gives enough coverage. I purchase the color graham cracker which is lighter than my skin tone on purpose for some brightening effect. It’s much faster to restock on Amazon as it arrives sooner than makeup stores. Happy it is offered here. The tube lasts me around 6 months. Great price for quality product.

I have gone thru hundreds of concealers and so far this is the BEST!! I am 60 ish and fair and so far this is blending and concealing very well. No lying in wrinkles and lasts all day when set. I am still in testing phase so one star off but it’s looking pretty good!! Worth the money for sure!

Light to somewhat medium coverage. I chose 2 shades darker than I would normally go, but it was still too light. I guess for the winter it would work but I really need another shade lighter for summer so ordered a diffetent brand after trying this out.

This is my second purchase of this concealer. I am 44 years old, with light-medium and warm-neutral skin tone. I love how this brightens my under eye area with out looking shiny or cakey. Not high coverage- just enough to neutralize the darkness. It doesn't crease much throughout the day, and not drying (I have normal- dry skin). I would go a shade darker if I were to use this anywhere else on my face.

great product. Goes on easy and blends well. lightweight yet good coverage!

They opened it and liked it.