e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

e.l.f. Lash ‘N Roll completely exceeded my expectations. The curved brush actually lifts and separates my lashes instead of just coating them, and the curl holds all day without flaking or smudging. One coat gives me a natural, lifted look, and two coats add drama without turning clumpy or spidery. The black shade is rich, and it doesn’t irritate my eyes like some pricier brands have. I’ve spent three times more on mascaras that didn’t perform half as well. This one gives me definition, length, and curl that looks like I actually put effort in, even when I’m rushing. It removes easily, wears comfortably, and feels like a hidden gem in the drugstore aisle. For the price, it’s an absolute steal and one I’ll keep repurchasing!

This is actually, hands down, the best mascara I have ever had. I have purchased expensive, big named mascara before, that was not anywhere near as good as this elf mascara! I am beyond excited to have found such an affordable, amazing mascara! No clumps! It actually does curl and locks the curl in place all day! It's completely buildable, without clumping up and gooing together! No flaking or smudging. I also have extremely sensitive eyes and am a contact wearer. This was not irritating in the least! That's a huge plus! Thank you Elf, for the perfect mascara!

This mascara quickly became my go-to. It really lifts and separates my lashes without clumping or flaking. The formula is smooth and easy to apply, and it stays put throughout the day without smudging. I like that it makes my lashes look defined and full without needing multiple coats. Pros: – Lifts and separates lashes nicely – Smooth, easy-to-apply formula – No clumping or flaking – Long-lasting throughout the day Cons: – Brush might not be the right fit for you if you prefer softer ones

I have very short, straight, and blonde eyelashes, and this product definitely does a nice job of enhancing their appearance. In terms of application, it is one of the better mascaras I've applied. It doesn't clump easily, and it lasts all day without coming off under/around my eyes. You can probably get by with crying for at least 20-30 minutes without it smearing off (as long as you don't rub your eyes). That said, it CAN come off easily (when you want it to) if you just wet your lashes with water/makeup remover and let it sit for a little while. One tube usually lasts me around 6 months before it gets too dry/clumpy.

I love love love this mascara—easy on, easy off with minimal smearing ever. I thought that I’d never find a mascara that didn’t end up making me look like Uncle Fester within a few hours, but this one doesn’t do that. No clumping either. I couldn’t be happier with it.

Don't care for the final touch. Doesn't extend length, felt heavy and clumpy. Going back to m y diehard.

I'm over 50 and simply LOVE this mascara. I love it so much it's on auto-ship every three months. (I did the 3-month auto-ship because I think the mascara looks better when it's refreshed on a regular basis. e.l.f. Lash 'N Roll Mascara doesn't smear or clump. I definitely notice a difference in that it makes my lashes look long and thick, without being caked too heavy in product. It also separates the individual lashes rather than clump them together. I've never had any issues with allergic reactions or interference with my contacts.

This mascara is great for women who want a more natural look. The subtle enhancement is nice for older women who no longer want bold dramatics in makeup. The mascara is non clumping and lasts all day without flaking yet removes cleanly and easily at the end of the day. I especially like that it's available in brown as I'm a senior woman who desires a soft look.