Logos That Last: How to Create Iconic Visual Branding

Allan’s book is truly the best book on logo design I have seen in over 30 years as a graphic designer. His process and the examples he’s included are priceless. But what blew me away is how he wrote this. It’s like reading notes from a dear friend. Allan just wants us all to be better designers. Sure, I purchased this, but it felt more like a gift.

Entre este libro y el de Chris Do, por fin puedo completar los libros que hacía tiempo quería tener por fin! :D

‘Logos that Last’ by genius designer Allen Peters is one of the most defining books on the subject and importance of logo and visual identity design. It brilliantly covers the process and execution required to create visual branding that stands out and that will stand the test of time. If you’re a designer or a business owner this is a must read!!

This is one of those books that no matter what point of your career, this is a valuable book. Logos that Last: How to Create Iconic Visual Branding is one of those books for a beginning identity designer, that could replace a couple semesters of art school. You’ll get more practical application out of this book to help you understand the process and moving pieces of real world design. I wish I would’ve had a resource like this when I was beginning. For the self-taught, this book could save you multiple thousands in tuition right here. For the established designer, there’s still much to learn about how others approach design that can be applied to your own process as well as just approaching design challenges from a different perspective. This is like being able to draw experience from a star creative director within an agency. And for the seasoned veteran, it’s always refreshing and inspiring to see someone who has done things well, put together and show others what they’ve learned over the years and give back to the design community a beautiful showcase of how to get good design done. And the amazing thing is, he’s just getting started. For myself, I’ve come to really appreciate Allan’s creative process and how he’s able to work in such relevant conceptual ideas and simplify complex execution to not only its bare essence, but working aesthetic scale and weight and palette to where it all comes together as a true beautifully crafted whole. It is inspiring me to reach for more and realize that I’m not done yet. For all of these reasons, this is a must-have book for any designer’s library and the value it brings far outweighs the price tag. Get this book!

Absolutely love Allan Peters. Not just his work, but as a bloke he comes across as genuine, sincere and honest - as well as hard working and crazy talented. Love that he has inspired so many other great logo designers and that the field is following his lead in a culture of sharing and respect whereas so many related industries have been over taken with snake oil selling alpha bros channelling Andrew T*te energy. Also really like that this book weaves the humanity of Allan’s own story into it, rather than just showcasing his talent. Would gladly have a drink with this guy.