Midori Spring Organic Hojicha - Smooth Roasted Green Tea Powder, Antioxidants...

Even better flavor than a less expensive alternative I tried. Worth the price difference. Ordered again. P.S. For the record, I add a significant amount of frothed organic half n' half (or lightly whipped heavy cream), plus a little organic sucanat (that's a type of whole cane sugar with the rich molasses flavor not removed). So it is rich and creamy and a bit sweet. That's how I like it.

My favorite hojicha. Taste nutty. Will be my subscription. Love the fact that they provide me with a beautiful canister compare with paper packages like other brand. Will keep going back.

This was really good. The taste was somewhere in between a velvety chocolate and a nice roast. The color is also a stunning brown. It is also an amazing deal! The texture is a bit gritty, but you can't fault it too much since Hojicha is made with the worst harvest.

If this hojicha tastes fishy or burned, then it's probably user error. After experimenting here's what I recommend for a good iced hojicha latte with this powder: - 1 generous tsp of hojicha powder - 2 oz hot water - 175 degrees F - sweetener of choice (my favorite is a splash of maple syrup, but vanilla is delicious too) - ice - milk of choice Add the water to the powder and froth (you can use a traditional matcha whisk, but I'm lazy and use a cheap electric handheld frother wand). Pour over the milk and ice and enjoy. Simple and delicious! The key is not to burn the powder - 175 F is good! It's not rocket science - adjust it from there as desired. Add a little more water, add some flavor to it, top with a homemade cold foam....just enjoy it!

Great hojicha for the price! It’s a huge tin and the aroma is super strong upon opening. That being said, I don’t think it lasts long even with proper care. It could be better in terms of color and depth in flavkr

I loved the taste really good quality!

Super bitter and does not have the hojicha taste

Great flavor and value. It's my 3rd time ordering it. Has a good smooth roasty flavor. Pretty affordable for how large the can is, great for both drinking and baking.

Hooked at the jump😭, this is such a nice subtle roasted flavour. Definitely need to try if you want less caffeine from a matcha, but need a little afternoon pick me up that will let you sleep in the evening. I’ve tried other brands but always come back to this one, very high quality love her downnn. Love making it with some roasted black sesame powder for a little nuttier and deeper flavour

I’m a huuuuuge hojicha fan, I almost want to gate keep this! Incredibly worth the price, the quality of the powder is equivalent to the ones I buy back in Asia. Tastes authentic and I love making homemade lattes at home for myself and for my guests as well

taste is warm and nutty, very nice will buy again

It tastes so good!!! I was afraid of tasting or smelling something fishy as some people commented but it a pwrfect beginner hojicha. Nutty and roasted, not that bold but not that bland, a perfect balance. it reminds me a bit of dark chocolate. I also heard that theres a bit of a caramel aftertaste but i think because of the milk I used (fresh milk) I couldnt taste it. The colour of the hojicha is dark a good sign of a good hojicha. I dont usually write reviews but this is so good :)))

Good quality with very strong earthy and nutty flavour! The hotter the water the stronger the flavour.