Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

This is a great, precise, break down of the original book!!

I'd take these negative reviews with a grain of salt. Editing issues are not a big deal, and I don't even recall what they're talking about. Here's the reality: this book gives you a strong summary of Breakthrough Advertising. They're like classroom notes. I'm a pro copywriter and refer to this little text every now and then to refresh on the principles. Definitely a solid addition to your collection.

For a book about writing, by an editor, it's terrible. Just terrible. There are so many typos, formatting and grammar errors on every single page it's unreadable due to the distractions. The author upfront says he doesn't say where Mr. Schwartz is quoted. The reader never knows. Terrible to not give proper credit. There's no organization or explanation to bullet point thoughts. I'm ordering the book by Eugene from the library and will copy that. This is unreadable and going to recycle bin. Inexcusable.

How ironic such a terribly written book on such an important topic about writing well. I have to be honest I only read the first 20 or so pages and struggled through every sentence. This book is so confusing and unclear it is ridiculous given the topic

Really good content and easy to read and follow copywriter basics field guide

O conteúdo do livro é excelente e a entrega foi super rápida! A única coisa que não gostei foi a qualidade do material: a capa é muito mole e amassa com bastante facilidade.

Pésima redacción y sintaxis.. pésimo formato. El contenido es bueno.

Absolutely loved this book. Teaches you so much about copywriting. I believe it is good for people already in the industry to remember to use the fundamentals when writing a ad.

This is hands down the best book I’ve ever read. I’ve spent the last 3 months starting my copywriting journey. At first, I jumped straight into online courses… and honestly? I was lost. Nothing made sense. The terms, the techniques, the structure — it all felt overwhelming. Then I found this book. It gave me the foundation I was missing — the basics, the core principles, the “why” behind great copy. It taught me how to write in a way that grabs attention, holds it, and makes people want to take action. Step by step, page by page, it connected all the dots for me. I’m not writing world-class copy yet, but now I understand it. I see how great copy is built. And that’s because of this book. If you’re just starting your copywriting journey, don’t make my mistake. Don’t dive straight into courses. Start here. This book will give you the clarity, confidence, and skills to actually make those courses make sense.