





❄️ Freeze your look in flawless icy white—because fading is so last season!
ionPermanent Brights Creme Toner in Icy White delivers a vegan, cruelty-free, and PPD-free formula that provides 100% gray coverage with a long-lasting, fade-resistant icy tone. Its crème consistency ensures easy application while effectively neutralizing unwanted brassiness on pre-lightened or highlighted hair.





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