Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral

This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!

This is a great quality foundation. I bought it as I struggle with both dry and oily sections of my skin and hadn't been happy with my foundation. I ended up having to buy two shades as the first I bought was too dark and the second was too light. However, by mixing the two I found my perfect shade. The coverage is not cakey it's light but great coverage. It gives a natural look. Nice creamy texture of the foundation not watery. Would buy again

The e.l.f. Soft Glam Foundation works better for me than Maybelline Lumi or Glow. I need to use a bit more and apply carefully, but it goes on easily and blends well. It makes my dry skin look good and doesn’t settle into fine lines. Overall, I like it a lot.

I really like this foundation. I don't want a heavy makeup look so a lightweight foundation with good coverage can be hard to find and this delivers. I found a perfect colour match and I love how easy it is to apply, giving a skin like appearance. It's consistency is a lightweight and smooth liquid foundation which spreads very easily. It gives a gentle glow to the skin and stays put for most of the day for me. Very happy and such a great price as always from elf.

I tried this as an alternative to IT Cosmetics CC Cream, which seems to have been reformulated and is now absolutely awful. Unfortunately this foundation isn't quite what I hoped it would be, but it's OK until I find something that matches my needs. It goes on smoothly enough but still clings to some drier patches around the nose and mouth. Coverage is definitely medium, but when I have tried a second layer it ended up looking cakey and horrible. It makes my combination skin look and feel greasy after a couple of hours. Despite buying a cool tone, I find it oxidises slightly once warmed up on the skin. My skin is postmenopausal and has blemishes, so perhaps I'm not the target market for this product.

A highly affordable foundation that blends buildable medium coverage with smooth, satin finish- great for everyday and special occasions. Lightweight, breathable texture that doesn't cake or feel heavy on the skin

I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake. Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness. The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal. The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time. The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue. I'll 100% be buying the foundation again!

I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.