

💜 Brighten boldly, freshen fiercely — smile like you mean it!
Euthymol Purple Whitening Toothpaste uses a unique violet tone-up formula to instantly neutralize yellow hues, delivering a visibly brighter smile after one use. Its advanced whitening particles provide 24-hour stain defense while strengthening enamel. Infused with a bold mint flavor, it ensures up to 12 hours of fresh breath. Backed by over 120 years of trusted British oral care heritage, this toothpaste is designed for sensitive teeth and those seeking a confident, radiant smile.








| ASIN | B0DSKZ4Y27 |
| Best Sellers Rank | #2,907 in Health & Household ( See Top 100 in Health & Household ) #79 in Toothpaste |
| Customer Reviews | 4.2 4.2 out of 5 stars (728) |
| Date First Available | January 10, 2025 |
| Manufacturer | LG H&H Co., Ltd. |
| Package Dimensions | 5.67 x 2.13 x 1.54 inches; 3.74 ounces |
P**N
Removes the Yellow, doesn’t necessary whiten
Love this toothpaste and flavor. Definitely get the key turner for it if you don’t wanna struggle when it’s almost gone. Keeps you fresh smelling for a long time and your teeth feel so clean. The whitening is 50/50, my teeth didn’t whiten so much as the yellow diminished due to the purple. No issues with sensitivity with my teeth or gums.
S**E
Brighter and less sensitive
Happy with everything about this toothpaste and will be buying again. Teeth seem brighter, I think my sensitivity is better and love the flavor. Price feels kinda high and I’m as thrifty as they come, but I think it’s worth it especially for the benefits and large amount. Definitely glad I took someone’s advice and tried this.
R**L
Good toothpaste, nice minty taste, hard to get out of the tube
I really like the minty taste of this toothpaste - its more spearmint and less peppermint, which is a nice change. The toothpaste is thick and does a good job covering my teeth and foaming, etc. I'm not sure there has been significant change in my teeth shading since starting it, maybe just a shade or two? It's not like they became pearly white after a few brushes, but I'm hoping to see moderate gains over time. I did remove one star for the packaging. The tube is aluminum, which is nice, but it's very hard to squeeze out the toothpaste (and I work out with weights, so it's not like I'm super weak...). I find I have to really press it against the sink and sort of push up from the bottom to get it out - and even then it's a little plop - I find it to be a bit too much effort to get a good amount out. I suppose on the plus side, it will last longer. I do wish it was easier to squeeze the tube. And yes, I've tried those metal pin things that other similar tubes have but haven't had any luck as it's just too thick of metal or something.
T**D
Austin Powers needs this
I could ask what the British know about teeth but seriously they nailed it with this toothpaste. I have to take all my stereotype jokes back. I've had compliments on my teeth being so white and asked what I use, this is a lot more gentle on my teeth than the whitening pastes and stripes that made my mouth sensitive. You can see visible change in the color of your teeth after a few applications, by day 3 I matched several shades lighter thanks to the scale provided with the box. It's worth the money when you consider the other teeth whitening treatments don't last long and involve a multi-step process. This stuff makes you look better just by following your normal routine.
J**N
Love this Euthymol toothpaste!!
I love the taste of the Euthymol tooth paste and how much it has whitened my teeth!! This was recommended to me because I was looking for a whitening tooth paste that wouldn’t irritate my mouth, and this one also had great reviews. My teeth feel so clean after using, and like I said, I have no sensitivity. It seems like I don’t have to use as much as regular paste either so it makes it a wonderful value for my money!! I will definitely buy again.
M**S
Great paste but it takes Great strength to get it out
Here is why I would buy it again: great results and great flavor. Why will I Never buy it again? Because the paste is too difficult go get out of the tube. After about 4 uses, the tube cracked at the edge where I tried to roll up the back, and paste is now leaking out. It's a purple mess
A**E
This stuff is the real deal !
This purple toothpaste is amazing! My teeth are whiter than they’ve been in years after only three days of using this. The first time I used it I noticed a difference immediately. You do not need to use much to get the desired results and the tube is huge. This tube will last me a very long time. It leaves your teeth visibly whiter than before brushing. It tastes good and my teeth feel clean after using it. I bought an expensive toothpaste off Amazon that costed $20+ and it doesn’t even come close to how good this toothpaste is. It has fluoride so in addition to whitening it protects against cavities. Highly reccomend.
S**N
Nice, but not as color correcting
Nice product but not quite as color correcting as I anticipated. Flavor is VERY zesty, but teeth feel remarkably clean!
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