The Pocket Universal Principles of Design

Really good to learn different principals of Design and human behaviour

Concise and practical. Excellent illustrations to explain each point.

Must read four user interface and user experience designers. ❤️❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️

A good starting point to think about design. A useful tableside companion.

Perfect reference material, in a small pocket size, to carry to design sprints and design consulting teams. Crisp, terse explanations with an example each. Source of inspiration while lying on the side at the design studio

Excellent book! A must have for every designer. The printing quality is great.

Awesome content

It is a must buy for the curious minded people. This book gives you the principles with a brief introduction and then it also gives you references to read more about it in depth from online resources.

Einige der Prinzipien im Buch waren mir zwar schon bekannt, dennoch konnte ich einiges dazu lernen, was mir (als nicht-Designer) in Bereichen Geschäftsmodell-Innovation und Konzeption weiterhilft und das Verständnis für Design schärft. Das Buch fasst kurz und prägnant sowohl wichtige Prinzipien des Designs als auch ökonomische/psychologische Verhaltensweisen von Menschen zusammen. Jedes Prinzip wird in Stichpunkten beschrieben und mit einem Beispiel (in Form eines Bildes und eines kurzen erklärenden Textes) dargestellt. Dadurch sind selbst kompliziertere Prinzipien gut verständlich. Sehr zu empfehlen!

Great little book for those with eyesight of a hawk. Each 'subject' is dealt with very briefly, I mean really abbreviated so to speak. But for all that it is an excellent aid as an index for further reading. Note that I also have the 'full size' publications and would recommend them also.

Great product. Bought it for a gift and the cover was torn and damaged.

If you're doing anything in the design space, this book is a must. This version is the pocket version, which I will forever keep on my desk now. It covers all of the same principals as the standard version but in bullet points. I'd recommend reading the standard version first and keeping this one as a reference.

The depth is hardly the great thing about this book. It is a rather shallow introduction to each of these principles. Really just sufficient to understand and apply said principles in a useful way. Many of these principles could take a decade to master, but that's where this book becomes useful. While it would take a long time to master, it only takes a few minutes to apply to a lesser extent. Just sufficient to substantially improve a project, product, or user interface, for instance. For new designers, developers, artists, and engineers, this book is a must have.