Practical Google Analytics and Google Tag Manager for Developers

Con un nivel medio es más que suficiente para seguir este libro. No sólo hace de "tutorial" de ejemplos prácticos para medición e implementación en Google Analytics y Google Tag Manager, sino que razona el porqué de utilizar una funcionalidad u otra y propone buenas prácticas a la hora de depurar datos, organizar el flujo de trabajo y demás. Aunque diga para desarrolladores, con un nivel básico de JS se sigue sin problema; si eres desarrollador, hará que comprendas perfectamente aquello que se pide desde marketing. En resumen, tanto si eres de marketing como desarrollador o ambos, consolidarás el conocimiento de ambas herramientas y sus potenciales usos.

very detailed on the technical side so not for a beginner

Per chi cerca esempi concreti e implementazioni avanzate di script per Google Tag Manager, oltre alla teoria, questo libro non può mancare nella propria libreria. Jonathan Weber e il team di Lunametrics dimostrano, se mai ce ne fosse stato bisogno, per l'ennesima volta tutta la loro preparazione. Vivamente consigliato !

I’m glad this book was published because it’s hard to find clearly explained material on Google Tag Manager. It starts from the fundamentals and can get pretty advanced. The book has a sort of workbook feel. It explains a concept and then takes you step-by-step on how to implement that concept. You should do the exercises if you want to get anything out of this book. I definitely recommend you get this book if you’re interested in learning more about Google Analytics and especially Google Tag Manager.

This is a good, readable, and practical book about Google Tag Manager (GTM). To get the most out of it you need, of course, to practice with GTM. Don't be intimidated by the "for Developers" in its title. This is not a highly technical book. It's more of an introduction targeted to people who have a little experience with Google Analytics, and GTM.