---
product_id: 124126159
title: "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption"
brand: "currency"
price: "$U2099"
currency: UYU
in_stock: true
reviews_count: 12
category: "Book"
url: https://www.desertcart.uy/products/124126159-unlocking-the-customer-value-chain-how-decoupling-drives-consumer-disruption
store_origin: UY
region: Uruguay
---

# Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

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## Description

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Great perspective on disruptive business strategies
  

*by P***N on Reviewed in the United States on March 3, 2019*

This is the best business book I have read in a long time. Unlocking the Customer Value Chain proposes a novel framework for understanding the rise of tech-driven disruption across myriad industries in the last 20 years, placing a strong emphasis not on the technology itself but how it drives value for consumers.The author identifies commonalities between the way tech has changed the competitive landscape for companies as diverse as retailers, telcos, and auto manufacturers. Initially, I was surprised to learn that something insightful could be said across such a wide array of situations, but was ultimately persuaded by Teixeira's thoroughness in laying out his case. I suspect the book's framing is somewhat less valuable in a B2B context, but that is not an area I can speak to with much confidence.As someone who works in technology, the insights here will be especially valuable as I attempt to assess competitive threats to my employers's business. I think others will feel the same, and highly recommend this book.

### ⭐⭐⭐⭐⭐ 







  
  
    Insightful and practical new take on disruption
  

*by M***E on Reviewed in the United States on March 4, 2019*

I had always thought that startup disrupters were successful because of new technologies, but Teixeira convincingly demonstrates that much of the disruption is instead a reimagining of existing business models.Through a clear and well thought out argument, Teixeira shows the reader how to identify the customer value chain, the value-creating and value-destroying parts of a business model.  Using a variety of examples, he shows how successful competitors (and startup disruptors) have singled out vulnerable spots in existing business models to gain market share. It quickly becomes evident that it is not the sudden emergence and use of new technology or software, but rather a smarter take on the business design that has given us many of the new tech elite and brought the downfall of the old guard.This book offers excellent advice for incumbents on how to protect their existing businesses and similarly for startups looking for market opportunities. A must-read for the modern strategist and entrepreneur!

### ⭐⭐⭐⭐⭐ 







  
  
    Must read for anyone trying to start a company or interested in tech disruption!
  

*by G***O on Reviewed in the United States on August 8, 2019*

This is one of the most significant business books I have read in my entire life. The author makes an extremely compelling case on how technological innovations are not the main cause for industry disruption. Across multiple industries, Thales shows how business model innovation is the catalyst for disruption. My favorite example was how he breaks down the way Uber disrupted the transportation industry by decoupling the processes of getting from A to B by developing a revolutionary business model. This is supported by the proliferation of services that are now sold as "The Uber for something else" like Postmates and Turo.I recommend this book to anyone that is trying to start a company that is looking for direction. The concepts explained in the book allow anyone to find the holes that customers are trying to find an alternative for. I would also recommend this book to anyone at an established company that wants to understand how disruption actually works and how to take action in order to avoid the same fate as the taxi industry.Don't wait to buy this book, it's one of the best investments in myself I have ever made. I will be looking forward to Thales Teixeira's next book.

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*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-02-20*