---
product_id: 129463401
title: "Permanent Liquid Hair Color for Gray Coverage, Light Brown"
brand: "colorcharm"
price: "$U835"
currency: UYU
in_stock: true
reviews_count: 13
category: "Colorcharm"
url: https://www.desertcart.uy/products/129463401-permanent-liquid-hair-color-for-gray-coverage-light-brown
store_origin: UY
region: Uruguay
---

# Up to 45 min develop time for lasting color 62 mixable shades across 5 tonal families Liquifuse tech for deep saturation Permanent Liquid Hair Color for Gray Coverage, Light Brown

**Brand:** colorcharm
**Price:** $U835
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your true color potential with Wella ColorCharm

## Quick Answers

- **What is this?** Permanent Liquid Hair Color for Gray Coverage, Light Brown by colorcharm
- **How much does it cost?** $U835 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.uy](https://www.desertcart.uy/products/129463401-permanent-liquid-hair-color-for-gray-coverage-light-brown)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Shiny, Soft Finish:** Up to 43% more shine for hair that looks healthy and feels silky
- • **Flawless Gray Coverage:** Say goodbye to grays with 100% coverage that lasts
- • **Effortless Shade Selection:** Color-coded system makes picking your perfect tone a breeze
- • **Vibrant, Fade-Resistant Color:** Enjoy salon-quality hues that stay vivid wash after wash
- • **Pleasant Application Experience:** Gentle floral fragrance and drip-free formula for mess-free coloring

## Overview

Wella ColorCharm Permanent Liquid Hair Color uses advanced Liquifuse Technology to deeply saturate hair strands, delivering vibrant, fade-resistant color with excellent gray coverage. Available in 62 easily intermixable shades across five tonal families, it offers professional salon-quality results at home with a gentle floral scent and a user-friendly color-coded system.

## Description

Buy COLORCHARM Permanent Liquid Hair Color for Gray Coverage| 5A Light Ash Brown | 1.4 Fl Oz on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: Lasting color - I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box. What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes. Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.
Review: Easy tint - Works really well to tint my brows! Perfect color. Easy to do.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07Q58S3LX |
| Best Sellers Rank | #11,636 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #126 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,432) |
| Item model number  | 99240013887 |
| Manufacturer  | Coty Inc. (WELLA Color Charm) |
| Product Dimensions  | 1.87 x 0.97 x 3.66 inches; 2.08 ounces |
| UPC  | 070018105585 |

## Product Details

- **Brand:** COLORCHARM
- **Color:** 5A Light Ash Brown
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Vibrant, long lasting, fade resistant results. Excellent gray coverage

## Images

![Permanent Liquid Hair Color for Gray Coverage, Light Brown - Image 1](https://m.media-amazon.com/images/I/91uES42L+PL.jpg)

## Questions & Answers

**Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?**
A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to.
I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. 
When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. 
As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs.
I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for.
Have a Beautiful Wella Hair Day!

**Q: what developer do i have to buy for this?**
A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :)

**Q: Can you use this without developer?**
A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 
10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3

**Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.**
A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lasting color
*by D***M on September 17, 2025*

I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box. What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes. Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.

### ⭐⭐⭐⭐⭐ Easy tint
*by A***R on January 7, 2026*

Works really well to tint my brows! Perfect color. Easy to do.

### ⭐⭐⭐⭐⭐ Nice color
*by C***N on October 21, 2025*

Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.

## Frequently Bought Together

- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

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*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-01-25*