---
product_id: 1602541
title: "The As If Principle: The Radically New Approach to Changing Your Life"
brand: "richard wiseman"
price: "$U1815"
currency: UYU
in_stock: false
reviews_count: 13
url: https://www.desertcart.uy/products/1602541-the-as-if-principle-the-radically-new-approach-to-changing
store_origin: UY
region: Uruguay
---

# The As If Principle: The Radically New Approach to Changing Your Life

**Brand:** richard wiseman
**Price:** $U1815
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** The As If Principle: The Radically New Approach to Changing Your Life by richard wiseman
- **How much does it cost?** $U1815 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.uy](https://www.desertcart.uy/products/1602541-the-as-if-principle-the-radically-new-approach-to-changing)

## Best For

- richard wiseman enthusiasts

## Why This Product

- Trusted richard wiseman brand quality
- Free international shipping included
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## Description

Full description not available

## Images

![The As If Principle: The Radically New Approach to Changing Your Life - Image 1](https://m.media-amazon.com/images/I/41DkMqj1yKL.jpg)
![The As If Principle: The Radically New Approach to Changing Your Life - Image 2](https://m.media-amazon.com/images/I/51wLYeOIuHS.jpg)
![The As If Principle: The Radically New Approach to Changing Your Life - Image 3](https://m.media-amazon.com/images/I/31scoH08d8L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    A good read!
  

*by A***R on Reviewed in the United States on October 22, 2022*

I found this book a worthy read.  It presents a new light into what truly influences our behavior.  I was surprised.  I do like that the information is backed by evidence based studies., and not just someone’s opinion.

### ⭐⭐⭐⭐ 







  
  
    First rate information, without its scientific details
  

*by R***U on Reviewed in the United States on July 8, 2014*

I'm not so certain "As If" Principle is The Radically New Approach to Changing Your Life, as claimed by title. The "As If" principle is a conceptualized aspect of pedagogy, one of many natural forms of human acculturation i.e. learning to be a human being.  Building on the AA notion; "the head follows the feet," with the author wisely saying on surface level, but in no way cops out on providing substance.In fact, the writer went in a more valued direct by not going scientific, with the principal of "As If."  Frequently mentioned in modern, neuro-cognitive anthropological pieces, utilizing the metamorphic term "As If" to capture deep, genetic based, interpersonal process and bidirectional communications, have been generating volumes of neuroscientific support and detailed explications for qualities such as Cognitive Resonance, Empathic Attunement, Sensed Envisioning, and Perceptual Attentiveness, are all considered essential "As If" aspects.  This book covers each complex cognitive schemata, in an easy fashion.

### ⭐⭐⭐⭐⭐ 







  
  
    If you like Tony Robbins
  

*by A***R on Reviewed in the United States on January 14, 2013*

If you are like me, a devout personal development kind of guy or gal you will be able to see quickly if a product is another person who thinks just because they are passionate and excited and can persuade means they are a great coach or performance psychologist.  Being persuasive is only one piece of effectiveness.  On the flip side there are those with great theories.  Typically, and I'm sorry for you Pile It Higher types...you know who you are.  Long on theory, short on action.  These are those people who wouldn't last a day in the real world.  Academics....some of my best friends are academics! 
  
Turning Pro: Tap Your Inner Power and Create Your Life's Work







  
  
    Then, there is someone like Richard Wiseman. Willing to start off pretty much dissing both sides and giving a third path if you will. Easier, simpler, and ultimately very effectively practical.  Fills in the blanks and "may be" the missing piece for you.  Let me end with...I am using this stuff!!!  It is working.  Thus endeth the sermon...

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*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-03-10*