---
product_id: 272156111
title: "Clairol Professional Pure White 20 Volume Developer, 470ml | For Lightening & Gray Coverage"
brand: "clairol professional"
price: "$U2879"
currency: UYU
in_stock: true
reviews_count: 5
category: "Clairol Professional"
url: https://www.desertcart.uy/products/272156111-clairol-professional-pure-white-20-volume-developer-470ml-for-lightening
store_origin: UY
region: Uruguay
---

# 20 Volume developer strength Gel consistency for smooth spread 470ml easy-apply bottle Clairol Professional Pure White 20 Volume Developer, 470ml | For Lightening & Gray Coverage

**Brand:** clairol professional
**Price:** $U2879
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with salon precision and gentle care! 💇‍♀️

## Quick Answers

- **What is this?** Clairol Professional Pure White 20 Volume Developer, 470ml | For Lightening & Gray Coverage by clairol professional
- **How much does it cost?** $U2879 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.uy](https://www.desertcart.uy/products/272156111-clairol-professional-pure-white-20-volume-developer-470ml-for-lightening)

## Best For

- clairol professional enthusiasts

## Why This Product

- Trusted clairol professional brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle on Hair:** Infused with conditioners and hypoallergenic, ammonia-free formula to protect and nourish hair.
- • **Trusted by Thousands:** 4.7-star rating from nearly 5,000 users confirms consistent, salon-quality results at home.
- • **Salon-Grade Precision:** Achieve flawless, even color lift with 20 Volume strength designed for professional results.
- • **Effortless Application:** Translucent gel formula ensures smooth, mess-free spreading with bowl, brush, or applicator bottle.
- • **Gray Coverage & Conditioning:** Effectively covers grays while keeping hair soft and healthy-looking.

## Overview

Clairol Professional Pure White 20 Volume Developer is a 470ml translucent gel developer designed for predictable, even hair lightening and gray coverage. Its ammonia-free, hypoallergenic formula includes conditioners to protect hair integrity while delivering professional-grade results. Ideal for use with bowl, brush, or applicator bottle, it offers smooth application and consistent color lift, trusted by thousands for at-home salon-quality hair color.

## Description

Clairol professional clairoxide clear liquid developer provides a translucent liquid gel consistency for predictable hair color and lightening results every time.

Review: Very good product - It a good developer. It works gradually and my desired brown colour comes out well less than 20 minutes.
Review: Gentle, Effective Developer for Beautiful Hair Color - The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.

## Features

- Recommended for bowl and brush or applicator bottle
- Allows for easy spreadability
- Features added conditioners

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07D8X4SRJ |
| Best Sellers Rank | #190,396 in Beauty ( See Top 100 in Beauty ) #2,436 in Permanent Hair Color |
| Brand | Clairol Professional |
| Brand Name | Clairol Professional |
| Color | White |
| Colour | White |
| Container Type | Bottle |
| Customer Reviews | 4.7 out of 5 stars 4,956 Reviews |
| Global Trade Identification Number | 00070018114358 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Weight | 1.1 Pounds |
| Item form | Gel |
| Manufacturer | Clairol |
| Manufacturer Part Number | 04914 20V Dev. Cream 16oz |
| Material Features | Hypoallergenic |
| Material Type Free | Ammonia Free |
| Model Number | 81584029 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Covers Gray & Conditions |
| Product benefits | Covers Gray & Conditions |
| Recommended Uses For Product | salon |
| UPC | 070018114358 |
| Unit Count | 16 Milliliters |

## Product Details

- **Brand:** Clairol Professional
- **Colour:** White
- **Item form:** Gel
- **Package information:** Bottle
- **Product benefits:** Covers Gray & Conditions

## Images

![Clairol Professional Pure White 20 Volume Developer, 470ml | For Lightening & Gray Coverage - Image 1](https://m.media-amazon.com/images/I/61yIfhIgcHL.jpg)
![Clairol Professional Pure White 20 Volume Developer, 470ml | For Lightening & Gray Coverage - Image 2](https://m.media-amazon.com/images/I/71XgceOGVfL.jpg)
![Clairol Professional Pure White 20 Volume Developer, 470ml | For Lightening & Gray Coverage - Image 3](https://m.media-amazon.com/images/I/71x9yX3mlBL.jpg)
![Clairol Professional Pure White 20 Volume Developer, 470ml | For Lightening & Gray Coverage - Image 4](https://m.media-amazon.com/images/I/91m6J58ULAL.jpg)
![Clairol Professional Pure White 20 Volume Developer, 470ml | For Lightening & Gray Coverage - Image 5](https://m.media-amazon.com/images/I/61yaaj8i4JL.jpg)

## Questions & Answers

**Q: Can i use this with the wella color charm t18 toner?**
A: Yes. I use two parts developer to one part toner.

**Q: Can you use it by itself?**
A: Thank you for contacting Clairol Professional! You should not use this product by itself. You can mix this product with any Clairol Professional Hair Color or lightener.

**Q: i have a few white hairs that i like to selectively dye black, which developer should i use for this?**
A: Thank you for reaching out to Clairol and asking this product question.

Taking white hair to black is a little more complicated than choosing the correct developer. When you go2 levels darker you need to fill the hair before color application as the missing pigments from the hair need to be replaced on white hair before going from a level 10 to a level 1. This will not be a one step process.

Pro Tip: When covering gray hair for best coverage use 20 volume developer with our Wella permanent hair color.

Please give us a call to assist you with formulating the best products to have you reach your desired end result. Please call our Licensed Stylist's at 1-866-722-4146 we are happy to talk hair color with you anytime.

Have a Beautiful Clairol Hair Day!

**Q: When using this to lighten brunette hair to prepare for fashion colors, what else do i need for this project? Do iNeedToUseFoilOnTheAreasI lighten?**
A: If you want to streak the hair than use the foil

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very good product
*by B***A on 27 May 2026*

It a good developer. It works gradually and my desired brown colour comes out well less than 20 minutes.

### ⭐⭐⭐⭐⭐ Gentle, Effective Developer for Beautiful Hair Color
*by ケ***イ on 17 September 2025*

The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.

### ⭐⭐⭐⭐⭐ Reliable Developer That Works Great
*by L***S on 10 July 2026*

I’ve used this 20-volume developer several times, and it has always given me consistent results. It mixes well with hair color and lightener, has a smooth texture, and is easy to apply. The bottle lasts a long time, and the quality is excellent for the price. I would definitely buy it again.

## Frequently Bought Together

- Clairol Professional Pure White 20 Volume Hair Developers for Lightening & Gray Coverage
- COLORCHARM Powder Hair Lightener Sachet Up to 7 Levels of Lift Dust Free 1.1 Fl Oz Packaging May Vary
- Color Charm Charm Hair Toner

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*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-07-30*