---
product_id: 440352084
title: "Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions"
brand: "albert moukheiber"
price: "$U1101"
currency: UYU
in_stock: true
reviews_count: 2
url: https://www.desertcart.uy/products/440352084-your-brain-is-playing-tricks-on-you-how-the-brain
store_origin: UY
region: Uruguay
---

# Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions

**Brand:** albert moukheiber
**Price:** $U1101
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions by albert moukheiber
- **How much does it cost?** $U1101 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.uy](https://www.desertcart.uy/products/440352084-your-brain-is-playing-tricks-on-you-how-the-brain)

## Best For

- albert moukheiber enthusiasts

## Why This Product

- Trusted albert moukheiber brand quality
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## Description

Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions

## Images

![Your Brain Is Playing Tricks On You: How the Brain Shapes Opinions and Perceptions - Image 1](https://m.media-amazon.com/images/I/71A99Jw2nDL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Well written
  

*by S***  on Reviewed in the United Kingdom 🇬🇧 on 11 July 2023*

Well and constructive written book food for thought

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Do we see the world as it really is?
  

*by A***R on Reviewed in the United Kingdom 🇬🇧 on 23 July 2022*

We tend to believe that we perceive the world precisely as it is. But in fact our perception is imperfect, a model created in our brains using our limited senses as input. And that model by necessity sees patterns, takes shortcuts and makes assumptions that can mislead and fool us.In Your Brain is Playing Tricks on You, Albert Moukheiber gives us a round up of some of these cognitive biases, explaining how they work and why they might have evolved. He illustrates his points with personal anecdotes, cutting edge research and classic experiments.Each chapter starts with a relevant epigraph and my favourite of these heads the final chapter:"You know what thinking is? It's just a fancy word for changing your mind - Doctor Who".I've read a number of popular science books that overlap the subjects covered here. What makes this book very worthwhile reading and owning is that it gives a concise description of a wide range of the latest scientific discoveries on behaviour and cognition in a relatively slim volume. So if you have already read around the subject, it's a great refresher and if you are new to neuroscience, it's a fantastic introduction.

## Frequently Bought Together

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*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-03-02*