---
product_id: 482936611
title: "milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color"
brand: "milk_shake"
price: "$U2846"
currency: UYU
in_stock: true
reviews_count: 13
category: "Milk Shake"
url: https://www.desertcart.uy/products/482936611-milk-shake-icy-blond-shampoo-award-winning-shampoo-with-black
store_origin: UY
region: Uruguay
---

# Sulfate & paraben free Black pigment tones brass Maintains icy, ash tones milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

**Brand:** milk_shake
**Price:** $U2846
**Availability:** ✅ In Stock

## Summary

> ❄️ Freeze the brass, flaunt the frost – your platinum’s new best friend!

## Quick Answers

- **What is this?** milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color by milk_shake
- **How much does it cost?** $U2846 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.uy](https://www.desertcart.uy/products/482936611-milk-shake-icy-blond-shampoo-award-winning-shampoo-with-black)

## Best For

- milk_shake enthusiasts

## Why This Product

- Trusted milk_shake brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Cool Finish:** Leaves hair soft, clean, and balanced with a fresh icy glow
- • **Brass-Busting Black Pigment:** Neutralizes yellow tones for platinum perfection
- • **Gentle Yet Effective Formula:** Sulfate-free cleansing that won’t dry or dull your hair
- • **Sweet Grape Scent Experience:** Indulge in a subtle, addictive fragrance that stands out
- • **Routine-Ready for Lasting Impact:** Use regularly to keep your blonde icy and vibrant between salon visits

## Overview

Milk_Shake Icy Blond Shampoo is a sulfate- and paraben-free toning shampoo infused with rich black pigments designed to neutralize brassy yellow tones and enhance cool ash hues in platinum and ultra-light blonde hair. It gently cleanses without drying, leaving hair soft, clean, and salon-fresh with a subtle sweet grape scent. Ideal for maintaining icy, ash-toned color between salon visits, this 300ml formula is a must-have for anyone seeking bold, cool blonde brilliance.

## Description

desertcart.com: milk_shake icy blond shampoo | award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color 10.1 fl oz : Beauty & Personal Care

Review: Love the smell! It's like grape candy - I love this stuff. The smell is absolutely amazing. Even my picky cat, who slid sensitive to smells, likes it. He tries to eat my hair after I wash it. Lol. Cats are weird. But this really does the job. It removes the brassiness. My hair feels good after using. I've used it multiple times with a week and my hair still felt healthy. It's not drying at all. The bottle is pricey for the size, but I feel it's worth it. I saw reviews about bottle leakage, but mine came in perfect condition and was well secured. The review requirement is asking if the bottle is sturdy lol I mean I guess so. It feels like a bottle to me ... A real sturdy bottle? Anyway, this is totally worth the purchase.
Review: ⭐️⭐️⭐️⭐️⭐️ It Really Works! My Blonde Has Never Looked Better - I’ve tried a lot of purple shampoos over the years, but the Milk_Shake Icy Blonde Shampoo is by far my favorite. From the first wash, I noticed a huge difference — it completely neutralized the yellow and brassy tones in my hair and left my blonde looking cool, bright, and salon-fresh. The scent is amazing (sweet but not overpowering), and it leaves my hair soft and shiny instead of dry or brittle like some toning shampoos do. I also love that a little goes a long way — just a small amount lathers nicely and delivers noticeable results. If you have highlighted, bleached, or naturally blonde hair and want to keep that icy, silver tone between salon visits, this shampoo really works. It’s become a must-have in my routine!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B09T3M16ZP |
| Best Sellers Rank | #3,980 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #118 in Hair Shampoo |
| Customer Reviews | 4.4 4.4 out of 5 stars (5,143) |
| Item model number  | 8032274147282 |
| Manufacturer  | z.one concept SRL |
| Product Dimensions  | 1.97 x 1.97 x 8.66 inches; 10.1 ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** milk_shake
- **Hair Type:** Blonde
- **Item Form:** Liquid
- **Scent:** Sweet Grape

## Images

![milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color - Image 1](https://m.media-amazon.com/images/I/51QybF3wHpL.jpg)

## Questions & Answers

**Q: Why can you not use this product on natural gray hair?**
A: I use this on my naturally grey hair, it is fantastic and has done more for the yellow than purple has done in years.  I bought it at the suggestion of friends with gray hair! Love this stuff

**Q: My hair is silver white. Most purple shampoos make my hair a dull grey. Will this shampoo make my hair a bright shiny silver white?**
A: Yes this shampoo will keep your hair icy blonde/ Platinum

**Q: How does this work for dark brown or black hair?**
A: This is for Icy Blonde only won’t work on dark hair, It just keeps the blonde lighter and takes the brassy and golden tones out

**Q: How often do I need to use? Once a week?**
A: My hairdresser advised me to use it no more than every other shampoo. So, you use your regular shampoo and then the next time you can use Milkshake. To much highlighting dries the hair is what she told me. Good luck

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love the smell! It's like grape candy
*by A***R on September 29, 2025*

I love this stuff. The smell is absolutely amazing. Even my picky cat, who slid sensitive to smells, likes it. He tries to eat my hair after I wash it. Lol. Cats are weird. But this really does the job. It removes the brassiness. My hair feels good after using. I've used it multiple times with a week and my hair still felt healthy. It's not drying at all. The bottle is pricey for the size, but I feel it's worth it. I saw reviews about bottle leakage, but mine came in perfect condition and was well secured. The review requirement is asking if the bottle is sturdy lol I mean I guess so. It feels like a bottle to me ... A real sturdy bottle? Anyway, this is totally worth the purchase.

### ⭐⭐⭐⭐⭐ ⭐️⭐️⭐️⭐️⭐️ It Really Works! My Blonde Has Never Looked Better
*by C***E on October 25, 2025*

I’ve tried a lot of purple shampoos over the years, but the Milk_Shake Icy Blonde Shampoo is by far my favorite. From the first wash, I noticed a huge difference — it completely neutralized the yellow and brassy tones in my hair and left my blonde looking cool, bright, and salon-fresh. The scent is amazing (sweet but not overpowering), and it leaves my hair soft and shiny instead of dry or brittle like some toning shampoos do. I also love that a little goes a long way — just a small amount lathers nicely and delivers noticeable results. If you have highlighted, bleached, or naturally blonde hair and want to keep that icy, silver tone between salon visits, this shampoo really works. It’s become a must-have in my routine!

### ⭐⭐⭐⭐⭐ Really good!
*by D***N on January 22, 2026*

Wow this is a good product.. really took the yellow/orange tones out and made it platinum. Only used it once since it arrived and am so excited to see my hair after new use👍

## Frequently Bought Together

- milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz
- milk_shake Lifestyling Amazing Anti Humidity Spray for Hair - Frizz Control and Heat Protectant Spray for Hair, 6.8 Fl Oz
- milk_shake Moisture Plus Conditioner

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*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-01-31*