---
product_id: 52137296
title: "Soft Gel Paste Food Color, .75-Ounce, Bright White"
brand: "americolor"
price: "$U1402"
currency: UYU
in_stock: true
reviews_count: 13
category: "Ameri Color"
url: https://www.desertcart.uy/products/52137296-soft-gel-paste-food-color-75-ounce-bright-white
store_origin: UY
region: Uruguay
---

# Superior color strength Consistent batch-to-batch Made in the USA, kosher certified Soft Gel Paste Food Color, .75-Ounce, Bright White

**Brand:** americolor
**Price:** $U1402
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your bake game with the brightest white in the biz! 🎂

## Quick Answers

- **What is this?** Soft Gel Paste Food Color, .75-Ounce, Bright White by americolor
- **How much does it cost?** $U1402 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.uy](https://www.desertcart.uy/products/52137296-soft-gel-paste-food-color-75-ounce-bright-white)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **No Weeping or Hardening:** Keeps your icing smooth and perfect—no separation or crusting.
- • **Unmatched Coloring Power:** Use less product thanks to intense pigmentation that outperforms competitors.
- • **Trusted by Top Decorators:** Join the elite pros who rely on AmeriColor for consistent, stunning results.
- • **Instant Dispersion Formula:** Mixes seamlessly for quick, even color distribution every time.
- • **Vibrant, True-to-Life White:** Achieve flawless, bright white hues that make your creations pop.

## Overview

AmeriColor Soft Gel Paste Food Color in Bright White delivers superior pigmentation with a smooth, non-separating gel formula. Certified kosher and made in the USA, it ensures consistent, vibrant color for royal icing, buttercream, fondant, and more—trusted by professional decorators worldwide.

## Description

Product Description AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. Need to color royal icing, buttercream or fondant? How about cookie dough, cake batter or macarons? AmeriColor Soft Gel Paste is the best way to bring deep, vibrant color to any project—and get consistent results from batch to batch! Ingredients water, titanium dioxide (for white pigment), sugar, modified corn starch, vegetable gum, citric acid, and preservatives P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Add small amounts of colour to the icing, cream, fondant or paste and mix well until you get the desired color. Use with caution and follow the instructions on the packaging for proper storage and use. See more

Review: White colouring - This really helped my cake frosting turn white. Glad I bought. Wish a bigger volume was available.
Review: Good product - These helps your buttercream pop and nice product

## Features

- Soft gel paste is an effective coloring system
- It's consistent from batch to batch; Certified kosher and made in the U.S.A
- It has coloring strength superior to any other food color
- It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000MSZTQA |
| Best Sellers Rank | 50,975 in Grocery ( See Top 100 in Grocery ) 321 in Food Colouring |
| Brand | AmeriColor |
| Colour | Bright White |
| Customer Reviews | 4.5 4.5 out of 5 stars (3,213) |
| Date First Available | 10 Aug. 2012 |
| Item Weight | 27.2 g |
| Material | Gel |
| Model Number | 126 |
| Product Dimensions | 7.62 x 2.54 x 2.54 cm; 27.22 g |

## Product Details

- **Brand:** AmeriColor
- **Colour:** Bright White
- **Diet type:** Kosher
- **Item form:** Gel,Paste
- **Item weight:** 27 g
- **Liquid volume:** 0.75 Fluid Ounces
- **Number of items:** 1
- **Speciality:** kosher
- **UPC:** 844825087309 706385501261 798527006949 680218001268 778894486735
- **Unit count:** 21.0 Grams

## Images

![Soft Gel Paste Food Color, .75-Ounce, Bright White - Image 1](https://m.media-amazon.com/images/I/41XAURdZhhL.jpg)

## Questions & Answers

**Q: will this make the cake batter or icing pure white? Thank you.**
A: Yes, it will be pure white (both)

**Q: Will this make white chocolate ganache white instead of the creamy colour?**
A: Yeah it really does 💕

**Q: Can i use it to colour cake batter**
A: this color is used for fondant, dough and cakes to colour it inside.

**Q: Can this be used to whiten white chocolate ganache?**
A: You don’t normally whiten white chocolate ganache but yes add it to the ganache and mix really well

## Customer Reviews

### ⭐⭐⭐⭐⭐ White colouring
*by P***A on 26 April 2024*

This really helped my cake frosting turn white. Glad I bought. Wish a bigger volume was available.

### ⭐⭐⭐⭐⭐ Good product
*by L***S on 1 April 2023*

These helps your buttercream pop and nice product

### ⭐⭐⭐⭐⭐ Its what it is.
*by N***A on 11 February 2014*

Love it, and I use americaolor products alot I feel its the best product on the market, maybe I am bias but it gives amazing colours.

## Frequently Bought Together

- Food Coloring AmeriColor - Bright White Soft Gel Paste, .75 Ounce
- Food Coloring AmeriColor Student - Kit 12 .75 Ounce Bottles Soft Gel Paste Colors
- Judee's Gluten Free Complete Meringue Powder Mix - 11.4 Oz for Baking and Decorating - Gluten-Free, Nut-Free, No Preservatives - Make Meringue Cookies, Pies, Frosting, Royal Icing

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**Shop now:** [https://www.desertcart.uy/products/52137296-soft-gel-paste-food-color-75-ounce-bright-white](https://www.desertcart.uy/products/52137296-soft-gel-paste-food-color-75-ounce-bright-white)

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*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-03-08*