---
product_id: 5668621
title: "Zero to One: Notes on Startups, or How to Build the Future"
price: "$U2374"
currency: UYU
in_stock: true
reviews_count: 8
url: https://www.desertcart.uy/products/5668621-zero-to-one-notes-on-startups-or-how-to-build
store_origin: UY
region: Uruguay
---

# Zero to One: Notes on Startups, or How to Build the Future

**Price:** $U2374
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Zero to One: Notes on Startups, or How to Build the Future
- **How much does it cost?** $U2374 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.uy](https://www.desertcart.uy/products/5668621-zero-to-one-notes-on-startups-or-how-to-build)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Zero to One: Notes on Startups, or How to Build the Future [Thiel, Peter, Masters, Blake] on desertcart.com. *FREE* shipping on qualifying offers. Zero to One: Notes on Startups, or How to Build the Future

Review: A Propely Prescribed pair of Specacles that puts the world in focus - This book is like a pair of Prescription Spectacles that put the Innovation Startup Business world, into Sharp Focus. When I first saw the price I almost hit exit. However, I thought “If this guy has the balls to ask this price, this book had better be good”. Else I'm going to roast him in my desertcart review. I ain't roasting!! As usual I attacked reading this book in concept extraction mode for my normal initial scan read. Chapter 6, You are not a Lottery Ticket, hit me with a Baseball bat right between the eyes. and slowed my reading pace down to almost snails'. Despite this slow first read, this Chapter deserved a re-read, at almost letter by letter speed. Almost every word or phrase brings an idea from the past, often vague, to the fore and into sharp focus. When I finished my first highlighting trip, almost every word in this chapter was lit. I had to choose and eliminate some of them. In Zero to One, Thiel explores the world of New Business Creation. I would have loved using the word entrepreneurship but excessive and inappropriate use by “experts” have stripped this word of it's true meaning. We even invented a new version in South Africa under the ANC – Tenderpreneur. True entrepreneurship from basics is the creation of a New business that facilitates Economic Development by providing an Inventive New Product creating a New Market Sector that facilitates New Consumer Productivity enhancing opportunities. In Thiel's thesis, basic human attitudes can be split into a 2x2 matrix. I also tend to think in 2x2 matrixi. So this chapter fitted my mind. But Wow did he blow my mind with his various Definite vs Indefinite and Optimistic vs Pessimistic discussions. Despite many years in multinational business I could not fault the Author on any of his explanations. He clarified a lot for me. One of them “strategically humble” is certainly a new, yet valid descriptor for a company with a profitable monopoly. Yet in their Financial market press releases, they deliberately select a market description that yields for them a minority market share in a large market and not their true market share in the niche they dominate totally. (Are they hiding from Monopoly acuzations?) A few key quotes. ”In the 1950's, Americans thought big plans for the future were too important to be left to experts”. (San Francisco Dam) Ralph Waldo Emmerson is quoted as saying “Shallow men believe in luck, believe in circumstances …...... Strong men believe in cause and effect.” “you should do what you could, not focus on what you couldn't” Is to my mind the Quote of the Year. Another hand clapper was “No one pretended that misfortune didn't exist, but prior generations believed in making their own luck by working hard” I consider the following a nice funny; When Peter had to use either the words he or she in his text he seemed to consistently use she. I suppose this enables him to duck accusations of Sexism. Showing signs of being scared of Indefinite Pessimists? “We have to find our way back to a definite future, and the Western World needs nothing short of a cultural revolution to do it.” “ A startup is the largest endeavor over which you can have definite mastery. You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of Chance” The rest of the book is devoted to discussing the practicalities of founding Innovative Startups successfully. These are focused at exploiting what is commonly considered a secret simply because nobody has really explored it before. Their uniqueness create innovative monopoly opportunities - the key source of profit. One of the issues discussed is; Power Law; We all know the Pareto principle is valid and 80-20 describes the unequal distribution of results in everything. Peter adds these considerations; “It defines our surroundings so completely that we usually don't see it”. He continues with; “but everyone needs to know exactly one thing that even venture capitalists struggle to understand: we don't live in a normal world; we live under power law.” In this way many other facets of Startup founding are discussed practically. In the end I came away with the following thought pattern; A potential successful startup founder is someone who is a Definite Optimist with a long term perspective, prepared to take risks. Who has a mind open enough to identify factual or human secrets that need illumination. Who is prepared to do the hard work necessary to acquire the factual knowledge needed to explore this secret and find a way to change this mystery into a solution. Who is capable of funding this idea or selling it to Venture Funders to acquire funding. Who is prepared to expend the effort to develop the idea into a useful practical end product that solves something significant for a new market sector. AND; Who then has the flexibility to turn around from dreaming, research and creativity. To then display the tenacity to knuckle down to make this idea work in practice, prepared to live through the low personal income initial loss making era, building the practical business. Thanks – A stimulating read, well worth the time and money – even for retired me!
Review: Helpful mindset for entrepreneurs - Good overall read. Not earth shattering or anything but some good insight along the way

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0804139296 |
| Best Sellers Rank | #2,813 in Books ( See Top 100 in Books ) #1 in Economic Policy & Development (Books) #3 in Starting a Business (Books) #9 in Entrepreneurship (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (39,516) |
| Dimensions  | 5.7 x 0.86 x 8.55 inches |
| Edition  | 1st |
| ISBN-10  | 9780804139298 |
| ISBN-13  | 978-0804139298 |
| Item Weight  | 12.5 ounces |
| Language  | English |
| Print length  | 224 pages |
| Publication date  | September 16, 2014 |
| Publisher  | Crown Currency |

## Images

![Zero to One: Notes on Startups, or How to Build the Future - Image 1](https://m.media-amazon.com/images/I/51zGCdRQXOL.jpg)
![Zero to One: Notes on Startups, or How to Build the Future - Image 2](https://m.media-amazon.com/images/I/51WB00KX+hL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Propely Prescribed pair of Specacles that puts the world in focus
*by P***W on December 2, 2016*

This book is like a pair of Prescription Spectacles that put the Innovation Startup Business world, into Sharp Focus. When I first saw the price I almost hit exit. However, I thought “If this guy has the balls to ask this price, this book had better be good”. Else I'm going to roast him in my Amazon review. I ain't roasting!! As usual I attacked reading this book in concept extraction mode for my normal initial scan read. Chapter 6, You are not a Lottery Ticket, hit me with a Baseball bat right between the eyes. and slowed my reading pace down to almost snails'. Despite this slow first read, this Chapter deserved a re-read, at almost letter by letter speed. Almost every word or phrase brings an idea from the past, often vague, to the fore and into sharp focus. When I finished my first highlighting trip, almost every word in this chapter was lit. I had to choose and eliminate some of them. In Zero to One, Thiel explores the world of New Business Creation. I would have loved using the word entrepreneurship but excessive and inappropriate use by “experts” have stripped this word of it's true meaning. We even invented a new version in South Africa under the ANC – Tenderpreneur. True entrepreneurship from basics is the creation of a New business that facilitates Economic Development by providing an Inventive New Product creating a New Market Sector that facilitates New Consumer Productivity enhancing opportunities. In Thiel's thesis, basic human attitudes can be split into a 2x2 matrix. I also tend to think in 2x2 matrixi. So this chapter fitted my mind. But Wow did he blow my mind with his various Definite vs Indefinite and Optimistic vs Pessimistic discussions. Despite many years in multinational business I could not fault the Author on any of his explanations. He clarified a lot for me. One of them “strategically humble” is certainly a new, yet valid descriptor for a company with a profitable monopoly. Yet in their Financial market press releases, they deliberately select a market description that yields for them a minority market share in a large market and not their true market share in the niche they dominate totally. (Are they hiding from Monopoly acuzations?) A few key quotes. ”In the 1950's, Americans thought big plans for the future were too important to be left to experts”. (San Francisco Dam) Ralph Waldo Emmerson is quoted as saying “Shallow men believe in luck, believe in circumstances …...... Strong men believe in cause and effect.” “you should do what you could, not focus on what you couldn't” Is to my mind the Quote of the Year. Another hand clapper was “No one pretended that misfortune didn't exist, but prior generations believed in making their own luck by working hard” I consider the following a nice funny; When Peter had to use either the words he or she in his text he seemed to consistently use she. I suppose this enables him to duck accusations of Sexism. Showing signs of being scared of Indefinite Pessimists? “We have to find our way back to a definite future, and the Western World needs nothing short of a cultural revolution to do it.” “ A startup is the largest endeavor over which you can have definite mastery. You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of Chance” The rest of the book is devoted to discussing the practicalities of founding Innovative Startups successfully. These are focused at exploiting what is commonly considered a secret simply because nobody has really explored it before. Their uniqueness create innovative monopoly opportunities - the key source of profit. One of the issues discussed is; Power Law; We all know the Pareto principle is valid and 80-20 describes the unequal distribution of results in everything. Peter adds these considerations; “It defines our surroundings so completely that we usually don't see it”. He continues with; “but everyone needs to know exactly one thing that even venture capitalists struggle to understand: we don't live in a normal world; we live under power law.” In this way many other facets of Startup founding are discussed practically. In the end I came away with the following thought pattern; A potential successful startup founder is someone who is a Definite Optimist with a long term perspective, prepared to take risks. Who has a mind open enough to identify factual or human secrets that need illumination. Who is prepared to do the hard work necessary to acquire the factual knowledge needed to explore this secret and find a way to change this mystery into a solution. Who is capable of funding this idea or selling it to Venture Funders to acquire funding. Who is prepared to expend the effort to develop the idea into a useful practical end product that solves something significant for a new market sector. AND; Who then has the flexibility to turn around from dreaming, research and creativity. To then display the tenacity to knuckle down to make this idea work in practice, prepared to live through the low personal income initial loss making era, building the practical business. Thanks – A stimulating read, well worth the time and money – even for retired me!

### ⭐⭐⭐⭐ Helpful mindset for entrepreneurs
*by A***Z on December 12, 2025*

Good overall read. Not earth shattering or anything but some good insight along the way

### ⭐⭐⭐⭐⭐ A Needed Book for All Organizations
*by M***E on October 10, 2016*

As a minister, I am always looking for interesting business books that can translate into the world of ministry and congregation. Sometimes great books appear, but sometimes these books do not translate well. This book caused me to think deeply about the role of church, and how can we create a future through the church. There are books about running a congregation, and this book causes you to think through the future of your congregation. Let me say it quickly, this is a great book to read. The book is full of wisdom in leading an organization to the future. One must remember that we are leading congregations that will be alive and growing in the next century if it exists. Here is some wisdom from the book. "Instead ask yourself: how much of what you know about business is shaped by mistaken reactions to past mistakes? The most contrarian thing of all is not to oppose the crowd but to think for yourself." "Each company was obsessed with defeating its rivals, precisely because there were no substantive differences to focus on. Amid all the tactical questions— Who could price chewy dog toys most aggressively? Who could create the best Super Bowl ads?— these companies totally lost sight of the wider question of whether the online pet supply market was the right space to be in. Winning is better than losing, but everybody loses when the war isn’t one worth fighting." When I think through this question, and think through what is happening in the churches of Christ, I wonder about the wisdom of following after the community church movement to create vitality within our congregations. On a practical measure, this strategy seems like falling into the trap that Thiel is warning us about. Instead of this approach, perhaps, simple, discipleship, and going back to the bible is something that people will love more than another Christian concert on Sunday morning. Here is another quote. "As you craft a plan to expand to adjacent markets, don’t disrupt: avoid competition as much as possible." Think about this approach in your evangelism. Think back about Saddleback Sam, this is something that was taking place, but than apply this to your context. Instead of an approach of a shotgun, where is the rifle opportunity to reach people in your congregation with the gospel? Here is another. "Actually, a huge board will exercise no effective oversight at all; it merely provides cover for whatever microdictator actually runs the organization. If you want that kind of free rein from your board, blow it up to giant size. If you want an effective board, keep it small." Now apply this to your situation within an eldership. Think through this one too. "However, anyone who doesn’t own stock options or draw a regular salary from your company is fundamentally misaligned. At the margin, they’ll be biased to claim value in the near term, not help you create more in the future." When we let the right people have too much influence in a congregation, without skin in the game ideals, we are stopping the progress of a congregation. There is much more I could share, but this book really got me thinking about the future of church. It might help you too.

## Frequently Bought Together

- Zero to One: Notes on Startups, or How to Build the Future
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.uy/products/5668621-zero-to-one-notes-on-startups-or-how-to-build](https://www.desertcart.uy/products/5668621-zero-to-one-notes-on-startups-or-how-to-build)

---

*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-02-21*