---
product_id: 8505048
title: "The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real"
brand: "lisa sonora beam"
price: "$U3091"
currency: UYU
in_stock: true
reviews_count: 9
url: https://www.desertcart.uy/products/8505048-the-creative-entrepreneur-a-diy-visual-guidebook-for-making-business
store_origin: UY
region: Uruguay
---

# The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real

**Brand:** lisa sonora beam
**Price:** $U3091
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real by lisa sonora beam
- **How much does it cost?** $U3091 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.uy](https://www.desertcart.uy/products/8505048-the-creative-entrepreneur-a-diy-visual-guidebook-for-making-business)

## Best For

- lisa sonora beam enthusiasts

## Why This Product

- Trusted lisa sonora beam brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

Full description not available

## Images

![The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real - Image 1](https://m.media-amazon.com/images/I/612eHv1eL8L.jpg)
![The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real - Image 2](https://m.media-amazon.com/images/I/51BteEx9NAL.jpg)
![The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real - Image 3](https://m.media-amazon.com/images/I/41J5DsNBcaL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Great purchase
  

*by A***E on Reviewed in the United States 🇺🇸 on January 9, 2023*

Fast shipping. Careful packaging. Book in like new condition. Great price.

### ⭐⭐⭐⭐ 







  
  
    A Visual Approach to Strategic Planning
  

*by A***Z on Reviewed in the United States 🇺🇸 on January 20, 2010*

This is an unique book where the author presents the visual journaling techniques and prompts to meet the three basic challenges faced by many creative/visual-oriented entrepreneurs: dealing with the emotional & psychological mental blocks, misunderstanding the creative process, and lacking the practical business knowledge.The first three chapters of this book focus on the self-analysis, discovery of skills and talents, and mental/psychological blocks. The last two chapters provide the strategic tools for managing and growing your business. The author show how a visual journal can be used as a living document that is subject to change over time, and also is adaptable to ever changing personal needs and business climate.The first chapter, the shortest one in the whole book, shows how various journaling techniques can be used for brainstorming, problem solving and gaining insights. Additionally, it lists the benefits of a visual journal, and also briefly mentions what supplies (simple) are needed to create one.Chapter two starts with the creation of a flower with four intersecting ovals that can be viewed as the creative entrepreneur's mandala. This enables one to see a  "big picture" of the essentials needed for the realization of one's business vision. Chapter three, the largest of all, views the blocks not as personal barriers but opportunities for growth. It explains the characteristics of each side of the brain (left & right), and how they can work together rather than compete. It also shows that it is necessary to understand the four modes of functioning so that they can be controlled and managed more effectively. Both the constructive and destructive aspects are identified for each of the mode, and the remedies are provided for each of the destructive ones.The fourth chapter shows how one can think strategically like a CEO using the managerial planning tools provided in the book. The basics of promotion and marketing (branding, packaging, advertising and media selection) are presented in the last chapter which utilizes the strategic approach rather than the tactical one. At the end of this book is a DIY project: a mini journal that allows one to document the strategic plans, to keep track of one's progress, and to recycle the existing paper cards and ephemera instead of buying expensive business planning books.I have submitted several pages from my own journal for the inclusion in this book; however, I did not get the whole manuscript when I did some of the exercises. Consequently, I did not get a chance to develop the strategic plans for bringing my business ideas to fruition before I got this book. Pretty soon, I will have to go back to my visual journal pages for refinement and reassessment. But I can rely on this book to help me develop my own strategic plan with its visual journaling techniques and prompts.

### ⭐⭐⭐⭐⭐ 







  
  
    I used this book with my graduating Media Arts students
  

*by C***I on Reviewed in the United States 🇺🇸 on March 30, 2013*

I teach a class called "Advanced Media Projects" which is for graduating Media Arts students who are about to transition from college to the "real word".  They work on building online portfolios, writing resumes, cover letters, artist statements, and other marketing materials.  I start the class with exercises from the book that get them to think about questions like, "Who ARE you?" 'What are you better at than anyone you know?" "What is important to you?"Beam's approach is to suggest that pondering these questions is vital to marketing your authentic self so that you build a practice or business that FITS you.The more fine arts oriented students seemed to dive right in, since they are always questioning meaning. The exercises helped them to focus and remember themselves.  The design students, however, seemed to really grow and stretch their brains into places that no one had coaxed them before.  I supposed this is because design is more about meeting the demands of a client, not finding your inner truth.  But only by finding your inner truth, like an artist, can you make choices about who your clients will BE, and what kind of lifestyle you will lead.  This is how to achieve a long-term sense of satisfaction and  a sense of agency over your work-life balance.This book is as useful as it is fun.  And much cheaper than needing therapy because you didn't go through these exercises and hit a wall 3 years out of college.

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*Product available on Desertcart Uruguay*
*Store origin: UY*
*Last updated: 2026-02-27*