Business Models for Dummies Paperback – 31 May 2013

The book has very useful content for a novice. But most entrepreneurs are a bit savvy, and the author has fallen for the trap of writing everything he knows about the subject. There are too many examples and too many tips and strategies that the really important information is buried in minutiae. Unless one is highly motivated, the book is very taxing to read, it could be cut in half in my opinion.I think some of the concepts are over rated, for example the need for a niche market, USP & superior margins. Even in the most successful businesses margins & market share ebb & flow. And there is an awful lot of successful businesses without a niche or superior USP. Walmart is cited a lot but despite it's superior model, it is hardly the most successful supermarket here in the UK; Tesco is. Apple has a very high margin per product compared to Samsung, but Samsung still makes an awful lot of money. A margin that maximises profits is arguably more preferable to the so termed superior margin.In summary, I think the author could cut the fluff out; most business people aren't dummies per se. In the meantime, I'd recommend Business Model Generation instead

Superb