Ion Bright White Creme Lightener 10.6 Oz

Bleached my hair at home for the first time by myself, worked wonders. I still need to do my second round- so dont judge the product off my hair but it lifted it a good 3-4 levels first round only using it arpund 35 mins. Barely any damage, gave my hair a week to revive and its back to normal besides some split ends which is expected. Didnt damage my waves. I had medium brown hair before using.

Great lightener overall. It lifted my hair evenly without excessive damage. I paired it with a 20-volume developer and got a nice, clean result. The consistency is easy to work with and doesn’t drip. Just make sure to monitor the processing time closely.

This lightener works incredibly well, and the results speak for themselves. Great lifting power. I was able to lift multiple levels in two rounds, going from darker color to a much lighter blonde before toning. It processes evenly and gives consistent results. More gentle than expected. For how much lift you get, it’s relatively gentle on the hair. I didn’t experience excessive damage compared to other lighteners I’ve used. Results depend on your starting point. I included photos showing my starting color, after one round, after two rounds, and then after toning so you can see the full progression. Application is straightforward. Easy to work with and performs predictably if you’re familiar with lightening.

Woah.... this stuff lifts color so much better than any bleach I have ever used.... just used with regular 30 developer... left my hair soft and not fried:)

This is been my go-to lightener for years. I have very thin hair and I don't want it to become any more brittle with bleach. This cream lightener with a volume 20 developer for about 15 minutes gets my roots is exactly where they need to be for my toner. Love, love, love. Very gentle and effective.

I’ve used this lightener a few times now and it’s honestly one of my favorites for at-home bleaching. The creme texture makes it really easy to mix and apply, and it’s way less messy than powder bleach. It lifted my hair well without frying it, and the smell wasn’t nearly as harsh as I expected. My hair still felt pretty soft afterward, especially when I followed up with a good conditioner. You definitely still need to be careful with timing, but overall it gave me great results and felt beginner-friendly. I’d use it again.

If you’re bleaching your hair for the first time I recommend using this! I watched YouTuber: Alissa Ashley bleach her hair with this product and I started using it. The product is creamy (easy for measuring) it’s safe and will leave you with amazing results.

I was pleasantly surprised! I posted a before and after and you can see my hair was really dark. I used ION 20 volume sensitive scalp processor. Left the mixture on for about 50 minutes. I put this on my roots first, my mistake and I also did not use enough product (I have really thick hair) My hair had a lot of light orange in it but yellow in other places so I need to do another round of bright white creme. Good product overall!

Bought to lighten my roots and refresh the lengths with minimal damage. Worked great, and only had to leave on for 30 minutes. Still had to add toner and wash with blue and purple shampoo to reduce the yellow/orange tint.

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

Best bleach. Absolutely no dust for- obvious reasons. I've not hurt/burnt myself using this yet and it because there is no dust I don't feel like it's as strong a smell in my bathroom either. We should all be wary of small enclosed spaces and bleach after all. This is my 3rd purchase of this and I mix it with the 20 or 30 volume I have- usually the 20 because its the same brand and I really do have a sensitive scalp. It works great- it just runs out fast. Which is what happened to me last week. I now have some brown patches and weirdly some pink where the old black dye was. Going to be a pickle trying to just get those spots but I'll manage. Great product. Will hopefully be buying it again in the future.

La Éclaircissant crème blanc brillant est une crème éclaircissante efficace qui aide à uniformiser le teint, réduire l’apparence des taches sombres et apporter un éclat lumineux à la peau.

This product with the 20developer is amazing for when I want to add soft highlights….follow the instructions, I definitely recommend (after measuring the cream) give it a creamy mix and slowly add the developer of your choice for the perfect consistency