COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead).

This really works! I have red hair with some gold blonde highlights and grey roots, which are currently about a half an inch long or more and I used it in red today for the first time. I've never used a root coverup before and was a little skeptical but it was quick and super easy to apply and covered the grey naturally and without any mess. I'm very happy as my next hair appointment isn't until a few weeks. We'll see if it truly lasts between shampoos but right now I am super thrilled at this easy solution!

I was skeptical but this product is amazing!! It covers up my roots and my greys in between coloring. It is very easy to use and apply and it stays on very well until I wash it out. The light brown color was a perfect match for me. I feel so grateful to have this product so that I feel very put together, even when my color is a mess! P.S. I never write reviews, but I had to for this product!

It works okay does not last all day and stays on pretty well but if you sweat lot or is exposed to a lot of water via rain then it is going to disappear no matter what

This is so easy to use and is great in between gray hair dye appointments. I like it better than the wet brush on styles.

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch. WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line! The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️ NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

Positive: easy to apply, and it does cover the white/gray hair Negative: once you wash your hair it is gone and you have to apply it again

I have been using this for years! I use it in between hair color appointments and would be lost without it. I'm a redhead and it works beautifully. Lasts a long time, too. Can even be used for eyebrows in a pinch. It's small and portable, so always bring with me when I travel. Highly recommend.