CREATING A BRAND IDENTITY: A GUIDE FOR DESIGNERS
Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Specifications
| Dimensions | 19.18 x 1.27 x 22.99 cm |
| Generic Name | Books |
| Importer | Hachette India |
| Isbn 10 | 1780675623 |
| Isbn 13 | 978-1780675626 |
| Item Weight | 490 g |
| Language | English |
| Packer | Hachette India |
| Print Length | 160 pages |
| Publication Date | 18 January 2016 |
| Publisher | Laurence King |
Reviews
User
Good read
Good read to understand branding process
User
Excellent explanation.
This book is excellent 👌
User
All in one Treasure for Biginners
Must have book for designers.From start to end you will know all the process of how to handel work?, How to do a computer setup?, Design thinking, Design process.Very good book.One more good book added to collection.
User
Die Prinzipien des Brand Identity werden sehr gut vermittelt
Ich habe das Buch für meine Junior Designer erworben und bin sowohl mit der Vermittlung der Thematik als auch dem Aufbau der Themen sehr zufrieden.
User
A recommander
Excellent livre, bonne introduction
User
Producto en excelentes condiciones
Excelentes producto, llego antes del tiempo estimado!!
User
Top
Un must have
User
Essential reading for brand design process
Great book. Accessible and helpful for marketing peoples looking to understand the design process in order to write a better brief. Enjoyed the kindle version and now ordering the print for the workplace.
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