What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L'Oreal Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

L’Oréal Paris L'Oreal Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

Product ID: 259699520

Details

Brand
L'Oreal Paris
Colour
5MB Medium
Item form
Cream
Package information
Box
Product benefits
Color

⏳Up to 8 weeks fade-defying color

🌈50+ luminous shades spectrum

🛡️Care Supreme Conditioner with UV filter

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$U2210

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Description

🌟 Own your glow with color that won’t quit!

TRUSTED LEGACY - Since 1973, the gold standard in permanent hair color trusted by professionals and trendsetters alike.
DEPTH DIMENSION - Translucent gel formula crafts infinite tones and reflections for rich, multidimensional color.
PROTECT NOURISH - Infused with Camelina Oil, Vitamin E, and UV filter to shield hair from damage while enhancing shine.
LONG LASTING BRILLIANCE - Fade-defying color that stays vibrant for up to 8 weeks, keeping your look fresh and flawless.
SIGNATURE SHADE VARIETY - Choose from over 50 luminous shades to express your unique style and stand out effortlessly.

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System delivers vibrant, long-lasting hair color for up to 8 weeks. Featuring over 50 luminous shades and a protective Care Supreme Conditioner enriched with Camelina Oil, Vitamin E, and UV filters, it ensures rich, multidimensional color with exceptional shine and nourishment. A trusted classic since 1973, it’s the ultimate choice for professionals and style-savvy millennials seeking a flawless, fade-resistant finish.

Reviews

User

Worked perfectly

After bleaching my bright red hair and toning it with Wella T18 it still needed something to even out the colour. I waited a week and used this colour. It worked perfectly. No brassyness or orange tones. Beautiful!

5.08.2020

User

Waste of money,dnt buy

Now my hair become orange. It's totally waste of money

13.06.2020

User

Parfait

Jadore la couleur!!

7.09.2019

User

It doesn't work!

I know I should have listened to the reviews but I didn't. Thankfully I did a strand test, it did not do a thing. Don't buy this, waste of money.

25.05.2020

User

Nothing special

Is it all time it’s just hair dye

31.05.2026

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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$U2210

Duties & taxes included

In stock

Sold byAmazon UruguayDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Uruguay.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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2 months ago

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Asin	B071F2F6WZ
Best Sellers Rank	#459 in Permanent Hair Color
Date First Available	24 June 2020
Item Model Number	173266
Manufacturer	LORBS
Product Dimensions	5.84 x 9.14 x 15.75 cm; 11.34 g

L’Oréal Paris L'Oreal Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

Details

Details

Description

Specifications

Reviews

Common Questions