







🎨 Elevate your look in 30 minutes—because your hair deserves the spotlight!
L'Oreal Excellence HiColor Soft Brown is a permanent hair color designed specifically for dark hair tones, lifting 3-4 levels in a single step without brassiness. Its no-drip, conditioning creme formula ensures easy application and long-lasting, true-to-shade color with a quick 30-minute processing time—no pre-lightening required.











| ASIN | B0002Z8PL4 |
| Best Sellers Rank | #6,321 in Beauty ( See Top 100 in Beauty ) #85 in Permanent Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Soft Brown |
| Colour | Soft Brown |
| Container Type | Tube |
| Customer Reviews | 4.3 out of 5 stars 229 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051159 |
| Hair Color Permanence | Permanent |
| Hair Type | Brown |
| Hair type | Brown |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | L'Oreal |
| Manufacturer Part Number | 41051151 |
| Material Features | Natural |
| Material Type Free | Sodium Chloride Free |
| Model Number | 41051151 |
| Number of Items | 1 |
| Package information | Tube |
| Product Benefits | Intense, long-lasting color |
| Product benefits | Intense, long-lasting color |
| Recommended Uses For Product | Shading |
| Suitable Hair Color | Dark Brown |
| UPC | 657201051159 |
| Unit Count | 1.74 Fluid Ounces |
S**T
Magenta for life
So I have used three colors of this dye and the magenta is beautiful and vibrant and almost Impossible to get out of your hair. I tried to cover the red with a blonde (honey) hi lift and it made my roots a beautiful shade of blonde but did nothing to the hi lift magenta that I had been dying it for approximately six to nine months. Last night I tried to use the soft brown hi lift and it made the bright red magenta a hair darker. That’s it. I have natural chocolate brown hair so it’s great to find a dye that can change that to some lighter colors. But maaaaaan! The magenta clings to your hair like no tomorrow. It’s a beautiful color but almost as hard to change as when you dye your hair blue!
K**I
L’Oréal Hi colour soft brown.
Excellent easy to use on hair !
N**A
Love it.
Perfect color
S**T
Hair black
Turned my hair black
S**Y
Doesn't come with developer
Doesn't come with developer or gloves, you have to buy the developer separately which I didn't realise, for £20 you would think everything would be included. Not worth the price
Trustpilot
1 week ago
2 days ago