Max Fresh Toothpaste with Cooling Crystals 125ml | fresh breath toothpaste | Fresh FX technology for 10X longer lasting cooling* | helps to fight cavities | keeps teeth white

Couldn’t find any expiry date for this toothpaste! Neither on the box or the tube itself! How am I suppose to know if it’s effective with its work or even safe to brush my teeth with it?

Great toothpaste and great value . Sparkly and white

Love this but quite pricy. Can't understand how toothpaste has rocketed in cost

I’ve been using this toothpaste for a while, and my teeth look a little bit brighter. I think it's from removing the surface stains rather than any actual "whitening". It has a nice, cool taste and froths up which is satisfying when you're brushing. It doesn’t work miracles, but it’s a nice everyday option if you want to keep your teeth whiter without strips or gels.

Fancied a change from our other Colgate toothpaste and this is really nice

It leaves my mouth feeling really fresh after brushing. It definitely gives that clean, just-brushed feeling that lasts. In terms of whitening, I’d say it’s good for maintenance, it helps keep my teeth from getting more yellow, especially if you drink coffee or tea regularly. That said, I haven’t noticed any major whitening changes. It’s a solid everyday toothpaste if you’re looking for freshness and to maintain your current shade, but maybe not the best option if you’re after a big visible whitening boost.