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🚀 Elevate your creative game with Sony Alpha 7 IV — where pro-level power meets hybrid versatility!
The Sony Alpha 7 IV is a cutting-edge full-frame mirrorless camera featuring a 33MP backlit Exmor R sensor and the powerful Bionz XR processor. It delivers exceptional image quality in both stills and 4K 60p video with 10-bit color depth, enhanced by real-time Eye AF and fast hybrid autofocus for precise subject tracking. Designed for hybrid shooters and content creators, it boasts a 3.69M-dot vari-angle touchscreen, advanced video profiles, and direct Full HD live streaming via USB-C, making it the ultimate tool for professionals seeking versatility and superior performance.

















| ASIN | B09JPCB3WR |
| Age Range Description | Adult |
| Aperture modes | F1.8 |
| Are Batteries Included? | Yes |
| Aspect Ratio | 16:9, 4:3 |
| Auto Focus Technology | CIF |
| Autofocus | Yes |
| Autofocus Points | 46 |
| Available Memory Slots | 2 |
| Best Sellers Rank | 12,755 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 27 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Box Contents | A7M4, Rechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2) |
| Brand Name | Sony |
| Camera Flash Type | Built-In |
| Camera Lens | telephoto lens |
| Colour | Black |
| Compatible Devices | Sony |
| Compatible Flash Memory Type | SDHC |
| Compatible Mountings | Sony E |
| Continuous Shooting Speed | 10 FPS |
| Country of Origin | China |
| Customer Reviews | 4.6 4.6 out of 5 stars (672) |
| Data Transfer Rate | 10 Gigabits Per Second |
| Digital Zoom | 2 x |
| Digital-Still | Yes |
| Display Fixture Type | Articulating |
| Display Maximum Resolution | 3690 x 2048 |
| Display Type | LCD |
| Dots Per Screen | 3.69 millions de points |
| Effective Still Resolution | 33 MP |
| Expanded ISO Minimum | 50 |
| Exposure Control | Automatic, Manual |
| File Format | MPEG-4 |
| Flash Memory Bus Interface Type | Serial |
| Flash Memory Supported Size Maximum | 32 GB |
| Flash Memory Type | SDHC |
| Flash Memory UHS Speed Class | [UHS-I] |
| Flash Memory Video Speed Class | 4 |
| Flash Modes Description | Automatic |
| Flash Sync Speed | 1/200 ou 1/250 secondes |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| Generation | 4 UK |
| Hardware Interface | Bluetooth |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image Stabilization Type | Digital, Optical |
| Item Type Name | Mirrorless Camera |
| Item Weight | 987 Grams |
| JPEG Quality Level | Basic, Fine, Normal |
| Lens Construction | Multi-coated |
| Lens Type | 50mm |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M4B.CEC |
| Maximum Aperture | 3.5 f |
| Maximum Display Resolution | 33 MP (approximation based on image sensor resolution) |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Metering Methods | Evaluative |
| Minimum Shutter Speed | 1/4 Seconds |
| Model Name | ILCE-7M4 |
| Model Number | ILCE7M4B.CEC |
| Model Series | Alpha |
| Movie Mode | Yes |
| Network Connectivity Technology | USB, Wi-Fi |
| Night vision | No |
| Number of Diaphragm Blades | 5 |
| Optical Zoom | 2 x |
| Phase Detection Sensor Points | 1 |
| Photo Sensor Size | Full Frame (35mm) |
| Product Features | Video recording |
| Real Angle Of View | 64.3 Degrees |
| Rear Webcam Resolution | 33 MP |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds |
| Sensor Type | CMOS |
| Series Number | 7 |
| Shooting Modes | Automatic |
| Skill Level | Professional |
| Specific Uses For Product | Videography, Photography |
| Supported Image Format | JPEG, MPEG-4 |
| Total Still Resolution | 33 MP |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| Unit Count | 1.0 count |
| Video Capture Resolution | 2160p |
| Video Output | HDMI |
| Viewfinder Magnification | 0.70x |
| Viewfinder Type | Electronic |
| White Balance Settings | Auto, Cloudy, Color Temperature, Custom, Daylight, Flash torch, Fluorescent, Incandescent, Kelvin |
| Wireless Technology Type | Bluetooth, Wi-Fi |
| Write Speed | Scatto continuo: 10 fps, Registrazione video: circa 100 MB/s |
| Zoom | Optical Zoom |
N**A
The perfect hybrid workhorse, if you can live with the crop
I upgraded to this from my old A7III because I needed something that could handle both high-res product shots for work and decent video for my own projects, and this thing is a beast. The autofocus is genuinely sticky—I can wave a product in front of the lens or turn my back to the camera, and it instantly locks back onto my eye the second I turn around. It’s miles ahead of the older models where you’d have to pray it stayed in focus during movement. The video quality is stunning, especially the 10-bit color which lets me actually grade my footage without it falling apart. I was worried about the overheating issues people talk about, but I’ve run it for 45-minute interviews in 4K without a single warning, though I do keep the screen flipped out just in case. The "Active" stabilization mode is a lifesaver for handheld shots; it adds a tiny crop, but it smooths out those micro-jitters so well I've stopped bringing my gimbal for quick run-and-gun shoots. That said, the 1.5x crop when you shoot 4K 60p is the only real annoyance. It basically turns your 24mm wide lens into a 35mm, so you have to plan your lenses accordingly if you want slow motion. But honestly, for a camera that does photo and video this well in one body, it's a trade-off I'm willing to make. If you're on the fence between this and the SIII, get this if you need the megapixels for photos; you won't regret it.
A**E
Amazing camera!
After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.
C**N
Great Camera
Works well. Good size and comfortable to use. Focuses well and has facial tracking. ISO good, noise doesn't creep in until around the 5000 mark but noise reduction can easily fix that. Good value for money.
J**S
Great for video and photography
Good upgrade, used for photography and videography and with the likes of a cage and some extra accessories this is brilliant value for money compared to something like FX3
M**W
Good
Good
E**S
Great camera
Value for money, quantity and massive amount of lens to choose from.
T**W
Takes great pictures and an good all arounder
Good value for money and packed with features and has a really good autofocus and selection of lenses, the flip out screen comes in very useful too
C**R
Beware - not weather resistant as claimed - flimsy for such an expensive camera
In the official product listing for this camera it claims “We have improved the dust and moisture resistance of the a7 IV to provide outstanding reliability even in challenging outdoor shooting environments.” with an image showing new seals. My camera had a single tiny drop of rain land on it, and a dial stopped working despite it being one with "improved seals". This camera is not moisture resistant and certainly not reliable under challenging outdoor shooting environments! Which is a shame because it's otherwise a good camera.
U**K
Tavsiye ve araştırma sonucu karar verdim,fotoğraf odaklıyım,video çekmiyorum,GM 20-70 f2.8 lens de aldım,aklımda tak/gez var yalnız lens de oldukça ağır,yoracak ama oturaklı da duruyor,şu an ayarlarını kavramaya çalışıyorum,kargo süreci sorunsuz du…
T**G
Jammer dat mijn bestelling plotseling word geannuleerd. Helemaal blij met een mooie, 2e hands prijs en dan dit..
I**A
Jag är jätte jätte nöjd
L**U
Excellent achat, reçu neuf et boite intact. C’est mon boîtier principal à ce jour.
D**E
TOP! venendo da canon la differenza si vede eccome, sicuramente più complessa ma con qualità estremamente alta
Trustpilot
1 month ago
2 months ago