Simply Color Permanent Hair Dye, 4.0 Intense Espresso, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

hair looks naturally black. nice one. Buy 2 packs if ur hair is lengthy. single pack will be enough for baby cut or hair till shoulder nly.

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Gives the exact required color and lasts for a long time.

This is an honest review as I am allergic to most hair dyes and after extensive research I tried this one, and hence I want people to benefit from it. The product doesnt contain any PPD but it still has a derivate of PPD , which is usually lighter . So after a patch test, I used this color and thankfully I didn't get any itching, rashes or reactions. But it washes out pretty quickly, may be after 2-3 washes . I am glad I have found atleast sth to cover my greys.

Much healthier than standard hair colors

Very bad, dried up my hair it became so stiff and frizzy, plus it caused an allergic reaction.

Expensive and nothing special on it

This did not do a good job of covering the gray hairs I have. Also, not enough product to do medium/long hair. I won't be buying it again.

Very nice quality, didn’t leave my hair dried out. I ordered 2 but sadly two wasn’t enough for my hair so it gets expensive. I had to go order two more. One to finish the hair n one for roots later. The delivery time is too long as well but the product is great

It was slow getting delivered but it arrived. I have always had scalp and skin sensitivity to hair color. Severe rashes and swollen glands. I just finished drying my hair and what can I say. No reaction whatsoever. Beautiful deep black color. Covered the grey, my hair is shinny and no tangles. Would highly recommend. My days of taking benadryl and suffering are gone. Will definitely be ordering again.

very weak with no effect

My husband has tried several products, most of which gave him unbearable itching or took hours to apply and then washed out in a hurry. This works well for him. Gives good colour, easy to apply, giving a 20 min wait after applying, and lasts pretty well. No allergic reaction, which is a great relief (pun intended).

I know most people are coming to this product in search of a hypoallergenic hair dye so I’ll cut straight to the point. This did not irritate my allergies at ALL. I’m someone who only recently developed a hair dye allergy (after previously bragging for years that I felt no pain or burn from any type of dye or bleach) and as a natural blonde who longs to be brunette and had already been through every color of the hair dye rainbow while in high school I was very frustrated. I tried other PPD-free dyes and they all had either little to no effect on coloring my hair or would end up irritating my allergies regardless and boy did they stink! But this dye is my new holy grail. Beautiful color, simple application reminiscent of my old go to box dyes, no irritation, and no pungent odor! My hair feels great as well! While first rinsing and drying it did feel a bit dry but as soon as I brushed it out it came back to life and felt soft and smooth. I’ve seen a couple reviews saying the color seems to fade. I haven’t had the time to properly test this yet but in my experience every dye, permanent or not, will begin to fade at one point or another. This is a dye I’m willing to take the chance with. It’s been so hard to find a decent hypoallergenic dye and this works so well and is so affordable, I don’t mind if I end up having to touch it up frequently. I’ve also seen a lot of people using this for grey coverage but I used it for a full head coloring. My hair length is a bit between my collarbone and chest and it’s all decently thick and I was able to color all of it while still having some dye leftover. I cannot recommend this dye enough! Just in case you need any additional context on my personal case to see if this dye is right for your needs: I am 22. Have been bleaching and dying my hair from streaks to whole head since I was 11. My allergy developed somewhere around 2ish years ago. I do not get any kind of direct scalp irritation from regular dye besides some subtly itchiness. My allergy is mainly in the form of a rash developing on my skin wherever the dye came in contact, and will spread to surrounding areas depending how much I give into scratching it. The rash will typically last for around 3 days after dying before clearing up. Even the best recommended PPD-free dyes I’d tried before would at least irritate my ears. This dye is the first one I’ve tried to cause no irritation AND deliver true-to-color results. The shade I purchased was Chocolate Cherry. It is the color I will continue to use. I hope this review helped you out in deciding if you’d like to buy this product. If you try it and it doesn’t end up working for you I will take full responsibility for convincing you to buy it.