FREY Concentrated Liquid Laundry Detergent | Formulated for Sensitive Skin & HE Washers | Removes Stains Effectively | 50 Loads per Bottle (2-pack Cedar Grove)

I absolutely adore Frey! The blue is my favorite, but the green is a very close second. I have purchased each several times, & I use them mostly with my sheets/bedding. It smells SO good, & I personally think the scent is strong, which is exactly what I want. However, I'll say for the pink, the scent just wasn't strong enough for me, but I prefer the blue & green a hundred times more, as I love woodsy scents (they smell like amazing men's cologne). Maybe because I use it for bedding & not clothing, the bottles last me a long time. You really don't need to use much, so I really do feel like the product is worth the money because I can't find anything else like it. I will definitely continue to buy them over & over again.

It works well and the clothes have a refreshing scent.

I used to be a huge fan of Frey’s detergent, especially the Cedar Grove scent. I even went all in with the detergent, fabric softener, and dryer sheets. The scent was rich, earthy, and genuinely unique. Unfortunately, they changed the formula—and in doing so, the scent changed too. It’s now pretty generic and doesn’t have that same depth or appeal. I’m assuming the change wasn’t intentional, but either way, it took away what made Cedar Grove so special. In my search for something similar, I came across Loaded’s Sandalwood & Vanilla detergent—and it smells almost exactly like what Cedar Grove used to be, at least the parts I loved most. On top of that, you get more detergent for a similar price, and the quality is absolutely there. At this point, I’ll be sticking with Loaded. It’s a shame when a company has something great and changes it, but thankfully there’s an alternative that brought that original experience back.

Ok. Here’s the thing. I’m a former Laundress junky. Also, I’m doing laundry constantly because I’m a clean freak. I also like things to smell nice. Clean, but not overpowering. Pleasant, but mindful. I also use 5 different laundry soaps depending on fabric, care, use, and location. You see, my guest rooms need to be comfortable for guests. This means I don’t use scents as much as possible so as not to offend anyone’s senses. But I also want things to smell fresh, even after an extended period of time in limbo (time between guests). Then there’s the clean factor: I need to be sure things are super clean from guest to guest and confident in that. (I guess some would call this a “Type A personality”. I call it “the least I can do”. I.e.; I use towels I can bleach for my guests, and linen or bamboo sheets that are naturally anti-microbial, and I wash the down duvets every 3 months, etc., etc.. These things I mentioned typically require different products to wash them. On a positive note, I found that this Laundry Soap works great on my Turkish towels, my linen and bamboo sheets, and my regular clothing laundry (jeans, sweats, casual shirts). The scent is full on when you pump it, and a nice side effect while doing laundry is it’s like a room diffuser while the washing is going. After the wash, the smell is faint, and lovely, but not overwhelming in the slightest. It does last longer when hang drying items, but if it started at a 7 while in the wash, by the time it’s come out of the dryer it’s at a 2. On a negative, the amount it touts for loads it will do from that bottle - I’m not so sure how they got there, but if you follow the directions, there is just no way. 4 to 5 pumps per load…it hasn’t come close. 30-35 loads perhaps. 50? Sure, if you didn’t follow their recommendation and did 3 pumps for a load, then yes. And the pump. Ugh. Why? So many reasons not to do this with thick, ‘syrupy’, soap. And at this price point, every drop counts - waste not, want not and all that. Cleanliness seems on par with most other soaps, so nothing to yell about either way. Items haven’t shown any lean to pilling or not pilling after using this product, and no running of colors or change in softness or drying capability either. I will say that if you leave the clothing in the washing machine for anything more than 30 minutes after it has finished, that lovely scent fades to almost nothing. My take? It’s a pleasant scent for the laundry room while doing laundry. It’s not special in any other way. The “concentrated” bit is arguable. But it doesn’t harm clothing, and when hung dry, it leaves a very nice light scent that is non-gender and nature oriented. Solid, as long as you have the budget for it. Addendum (11/2023): reaching the 'end' of the bottle was even more frustrating with their use of the pumps. Quite a bit of this liquid gold (because of the price per ounce) is lurking around in the bottom of the bottle, unable to come out and shine because of the inability for the pump to reach it. The count for how many loads it did came out even worse than originally scored. I dropped down to 3 pumps for med/large loads, and 2 pumps with a bit of scent booster for small loads, and I definitely only got 28-30 loads (not sure how much is actually floating around in the bottom, 'unpumpable', but I'm guessing not 20 loads worth. What really gets me is that the company touts environmentally friendly all over the place. On their website, on their Amazon site, ... But they don't sell refill pouches?!?!?!?!? I don't need countless plastic bottles and horrible pumps every time I have to order more product (which is far more than they would suggest as discussed). Further disappointment I'm afraid. Still love the scent, but it's starting to feel like that's all I love.

Pricey but smells amazing....I just use one pump with my other clear detergent as it is all you need for that great scent

It smells nice. It gets the clothes clean. However, the smell isn’t very strong and doesn’t last, even with using less heat during a drying cycle. They used to be known for smelling amazing and really strongly. Not so much anymore. If you’re looking for subtle, this is the one. If you’re looking for ppl to ask what laundry detergent you use, I’d pass on this one.

I’m very sensitive to scented laundry detergent and this doesn’t trigger my asthma. It smells so good, like an expensive cologne or perfume. It’s not like the synthetic scented products that are sold in stores.