Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
Product ID: 47967400
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. Review: Essential reading for brand design process - Great book. Accessible and helpful for marketing peoples looking to understand the design process in order to write a better brief. Enjoyed the kindle version and now ordering the print for the workplace. Review: Much more than a coffee table book - This is a great wee easy to read book that is beautifully put together. It contains lots of great ideas and snippets that can be used in real life. Its an easy read and doesn't dive to deep into things, which is nice. Have came back to this book a few times and is a must in any designers collection. Makes for a great Holiday read.
| Best Sellers Rank | 132,078 in Books ( See Top 100 in Books ) 17 in Graphic Arts in Advertising 20 in Branding & Logo Design 640 in Sales & Marketing |
| Customer Reviews | 4.7 out of 5 stars 587 Reviews |
I**E
Essential reading for brand design process
Great book. Accessible and helpful for marketing peoples looking to understand the design process in order to write a better brief. Enjoyed the kindle version and now ordering the print for the workplace.
A**Y
Much more than a coffee table book
This is a great wee easy to read book that is beautifully put together. It contains lots of great ideas and snippets that can be used in real life. Its an easy read and doesn't dive to deep into things, which is nice. Have came back to this book a few times and is a must in any designers collection. Makes for a great Holiday read.
M**O
Good for beginners
I've read all through and it has been quite easy to understand and also practical. It is giving you examples and tips in terms of guidelines in your way to create a strong branding briefing.
K**E
The cover wears a hi-vis, it has to be useful!
A book for designers, with two aims; - provide an introduction and history to branding - to arm you with more recent ideas and examples for you to use in real world It also looks great inside!
E**I
Looooove it..
I so much enjoy reading this books, it is informative, engaging. Very interesting.. Totally recommend
K**S
I would recommend this book to my design students and start ups.
Extremely accessible and covers a lot of important points in detail. As a creativity and design consultant I think book would be invaluable to any start up. I will be recommending it to my design students and groups I work with in innovation hubs.
C**D
A* - This book is great!
This book is the perfect branding book! As a graphic design student at university, this book really helped my design work progress. It is an interesting yet easy read and would definitely recommend it!
M**R
Gripped from page 1. A must-have for any small ...
Gripped from page 1. A must-have for any small business owner who wants to understand who their customers are, and where their marketing is going wrong. Breath of fresh-air - inspiring stuff!
L**É
Die Prinzipien des Brand Identity werden sehr gut vermittelt
Ich habe das Buch für meine Junior Designer erworben und bin sowohl mit der Vermittlung der Thematik als auch dem Aufbau der Themen sehr zufrieden.
H**C
A recommander
Excellent livre, bonne introduction
B**S
Great read.
It's been some time now since I received my design degree and wanted a refresher. I grabbed this book and it did just that. One thing I do wish is that the references are kind of outdated. While reading and taking notes, it really felt, "old". This needs a refresher and hit on the points of the present time and design programs. It does hit on the digital topic, but it need more. Overall, good read and do recommend this, better if you can find it used. Not really one to buy new to leave on your coffee table.
L**S
Producto en excelentes condiciones
Excelentes producto, llego antes del tiempo estimado!!
E**E
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Un must have
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