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Hooked by Nir Eyal is a bestselling, research-driven guide that reveals the psychology behind habit-forming products. Ranked #1 in Engineering & Technology books with over 8,000 glowing reviews, it equips product managers, designers, and marketers with actionable strategies to create engaging, user-centric products that drive lasting customer loyalty.




| Best Sellers Rank | #2,817 in Books ( See Top 100 in Books ) #1 in Engineering & Technology (Books) #6 in Basic Medical Sciences #7 in Design & Fashion (Books) |
| Customer Reviews | 4.6 out of 5 stars 8,063 Reviews |
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