Nudge Toothpaste 10% nano-hydroxyapatite, advanced enamel-friendly cleaning, fluoride-free and SLS-free, natural mint, 127 g (pack of 2)

I’ve been using Nudge nano hydroxyapatite toothpaste for a while now and overall I really like it. It leaves my teeth feeling very clean and smooth without that harsh, burning sensation you get from some stronger mint toothpastes. The formula feels gentle but still effective, especially if you deal with sensitivity or just want something more enamel-friendly. I also appreciate that it’s fluoride-free and SLS-free, and it doesn’t foam up too aggressively, which makes brushing feel a bit more natural. The flavor is mild and not overpowering, so it’s easy to use daily without getting tired of it. I wouldn’t say it gives dramatic “instant whitening,” but over time my teeth feel healthier and less sensitive. Overall, it’s a solid toothpaste that feels like it’s actually supporting enamel rather than just masking issues.

I’ve been looking for a fluoride-free toothpaste that has more behind it than simply being marketed as “natural,” which is what led me to nano-hydroxyapatite (nHA). Hydroxyapatite is a mineral component of tooth enamel, and there is a growing body of scientific research suggesting that nHA toothpaste can help remineralize enamel and may be a viable alternative to fluoride. Nudge contains 10% nano-hydroxyapatite, which I particularly appreciate because they actually disclose the concentration rather than simply listing it as an ingredient. The toothpaste itself has a pleasant minty taste without being overpowering, and it leaves my mouth feeling clean. I also appreciate that Nudge has independently tested the product for heavy metals and actually publishes the lab report—something I consider especially important with mineral-based oral-care products. One thing worth knowing if you’re new to hydroxyapatite toothpaste: don’t immediately rinse your mouth thoroughly with water after brushing. I spit out the excess and allow the residual toothpaste to remain in contact with my teeth rather than washing it all away immediately. It’s too early for me to make grand claims about long-term results, but based on the formulation, transparency about what’s in it, published testing, and my experience using it so far, I’m impressed.

Yyyeesssss, finally a natural toothpaste that actually tastes minty. I like my toothpaste to be minty and leave me with a little fresh after taste and all the natural and/or plastic free ones I have tried have been so blah. It's not burning mint or anything. Also, wow! I did a quick brush when it first arrived to try it and even a quick test made my teeth feel super smooth AND the lid is bamboo! So while there are some plastics- it's at least slightly less. They give back, make other plastic free/less products, recycleable, and have info on their website about when they make changes to products so you know what's real and why . This is pretty high price for toothpaste but they seem to have reputable 3rd party testing for heavy metals in their toothpaste plus everything else. This is my first NH toothpaste and hoping it helps with occasional sensitivity. Plus it looks really sleek. So far I'm really impressed with how it works.

Short version I really want to give this thing 2 - 3 stars because I’m a little peeved about the fact that they changed their formula. But …. it’s still one of the better hydroxyapatite options we’ve tried on Amazon for the price so I’m giving it 4 stars. Long version After trying many many different hydroxyapatite toothpaste options on Amazon, this is the one my kids chose hands-down. They loved the texture and the taste. It was this really cool gel, like a clear gel (not paste) which we thought was awesome and as we tried other toothpastes they keep asking for this one. The benefits being that it was made in the USA also and it was supposed to contain 10% hydroxyapatite (although it doesn’t say so on the bottle, they promised that they’re gonna be adding it to the tube in the future). So after we pretty much decided that this was our “go to” toothpaste, and started ordering regularly, it all of a sudden I got a batch that was completely different!! No longer did they advertise “made in the USA” and it seems the formulation changed. Now it was a paste and no longer gel. I was really kind of peeved about that because I thought I found the perfect toothpaste finally. And that’s why I wanted to give it a lower score. But in the end, even though the kids were a little bit bummed about the texture change, they still prefer this one to the other toothpastes. And most other toothpaste are also made in China and the ones that aren’t are a lot more expensive so… For the price, (assuming that it is 10% hydroxyapatite which they advertise on Amazon) I’m still gonna go with this one. And if they hadn’t changed their formula, I would’ve given it 5 stars.

I’m very impressed with this so far. I love the way my teeth feel after brushing with it.