The Xbox 360 Uncloaked: The Real Story Behind Microsoft's Next-Generation Video Game Console
Product ID: 76162185
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A fascinating insider's look at the evolution of the Xbox 360 and Microsoft's ambitious gamble to become a leading force in the multi-billion dollar video game industry. Through extensive interviews and unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals. . . The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it. . . Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand. . . The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market. . . Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated game developers -- all of the major players are included in this captivating story. Review: An amazing "behind the scenes" look at the making of Microsoft's XBox 360 - I love Dean Takahashi's writing style. The guy obviously has a passion for the video game industry. The corporate intrigue surrounding the development of the XBox 360 is recounted here in great detail. Takahashi's ability to weave a compelling narrative thread out of what could otherwise be a dry synopsis of an industrial design cycle is what makes this book such a great read. If you are interested in the video game industry this book is a must buy. I highly recommend it. Review: For Gamers - This is a great book for gamers and readers interested in business. It was really interesting to see the internal conflict / decisions made behind closed doors. I love gaming and I'm a business owner so this book hit a chord in both respects. Good read.
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| Customer Reviews | 4.7 out of 5 stars 19 Reviews |
T**D
An amazing "behind the scenes" look at the making of Microsoft's XBox 360
I love Dean Takahashi's writing style. The guy obviously has a passion for the video game industry. The corporate intrigue surrounding the development of the XBox 360 is recounted here in great detail. Takahashi's ability to weave a compelling narrative thread out of what could otherwise be a dry synopsis of an industrial design cycle is what makes this book such a great read. If you are interested in the video game industry this book is a must buy. I highly recommend it.
J**.
For Gamers
This is a great book for gamers and readers interested in business. It was really interesting to see the internal conflict / decisions made behind closed doors. I love gaming and I'm a business owner so this book hit a chord in both respects. Good read.
I**.
A great insight into the making of X360
Great book for anyone who wants to delve deeper into the Xbox 360. Author provides great coverage from the industry insiders as well as the people who made the product itself. Considering this was highly "top secret" within Microsoft/IBM/ATI, the author still manged to show the thought process behind making "Xenon" (code name for Xbox 360 project, later the name of the X360's CPU). The book is well organized into many small chapters which makes it an easy read. The most interesting thing you'll learn from this book is the amount of dedication from the whole team, Microsoft's plunge into the unknown territory and all the compromises, tough business and design decisions. An excellent read for anyone interested in "behind the scenes" of video game industry. Recommended.
T**S
Great Enthusiast Read
This book is a great read for video game, or more specifically - XBox, enthusiasts. It's filled with great details of what when on behind the scenes to get the XBox360 out the door. If I were to complain about anything, it's that I found it repeating some of the details from time to time. I would think that I read the exact same details before, then look to see, and sure enough I could find it verbatum in the previous chapter. This doesn't happen often enough to detract too much overall, as the book is chaulk full of quotes and unknown morsels that a hardcore gamer is sure to enjoy.
D**R
Nicely done...
A nicely done story about Xbox... book could have used a good editor though... a fair amount of silly typos and mistakes.... nonetheless, an insightful story about the many decisions that went into crafting a new game console.
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