Thoughts on Design

A lot of books stretch on for pages before winding down to a single good idea. Paul Rand does the opposite - A lot of wonderful ideas within 100 pages. Must read intro for a designer or anyone interested in design

The book is a collection of Paul Rand's own designs. I have been struggling with understanding compositions and innovation in advertising. The designs are black and white so that's a heads up. Apart from that, absolutely recommend it. Only downside is, I wish it was longer and collection was bigger.

good one

This one book has to be in every graphic designer's bookshelf .

too good ...cant imagine this was written decades ago

Great

It was an eyeopener. His view on simplicity and design reflects in his lifetime of work and achievements. He was a true designer.

Arrived as expected

The book arrived as promised in good condition and within the time frame. It was as expected. Thank you for another great delivery

I was very happy to get a affordable copy for my digital devices of Paul Rand's book, but I'd expected the images to be at least in color and not black and white. It's a sort of a joke if you read a note under a black/white image like "Magazine cover red and green 1939".But ok, maybe it's ok as teaser to buy the "real" printed hardcover version.