Retail Buying: From Basics to Fashion
Product ID: 8033464
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This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities―drawn from real-world merchandising and incorporating current trends―give students the opportunity to apply critical skills as they would in a professional environment. Review: Informative - This was a great and informative book about retail buying. I purchased it for a continuing education course in Retail Buying. I found the textbook to be organized very well and definitely gained a lot of knowledge on how retail buying works. I would recommend. Review: Just what I wanted! - I wanted a book that would help me with my small business and reunderstand the basics and how it's done. This book did what I needed, I love it and will reread to brush up!
| Best Sellers Rank | #4,657,129 in Books ( See Top 100 in Books ) #721 in Business Purchasing & Buying #781 in Fashion & Textile Business #1,156 in Retailing Industry (Books) |
| Customer Reviews | 4.6 out of 5 stars 23 Reviews |
E**S
Informative
This was a great and informative book about retail buying. I purchased it for a continuing education course in Retail Buying. I found the textbook to be organized very well and definitely gained a lot of knowledge on how retail buying works. I would recommend.
P**A
Just what I wanted!
I wanted a book that would help me with my small business and reunderstand the basics and how it's done. This book did what I needed, I love it and will reread to brush up!
K**N
Four Stars
a little outdated
C**I
Good reference to have around
I've been a buyer for 7 years and having this book around, even to this day, helps to learn and relearn certain aspects of the business.
S**A
I need this book for class. It delivered really ...
I need this book for class. It delivered really fast. The book was new and covered. A CD is included inside.
A**Y
Excellent!
What a great book! there is a lot of information that is very helpful for a future career. I will recommend it!
C**O
Five Stars
Daughter needed for her business class.
M**R
Best Value for Money
A wonderful book, I do not think that I have ever invested in a better Fashion Buying book. The CD that accompanies the book is so useful and easy to follow. I would highly recommend investing in it, as it is really the best Fashion Buying book I have every read so far. Worth every penny. Retail Buying: From Basics to Fashion, 4th Edition
M**E
Five Stars
Really good book, it helped a lot for my studies.
S**A
Five Stars
Good resource for anyone working in the fashion industry
Y**N
Very good book, comprehensive and easy to understand
This is what the tescher wanted us to buy for the class. Very good book, comprehensive and easy to understand. the bool is in very good condition too.
A**R
Five Stars
Good
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