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☕ Elevate your daily grind with Colombia’s finest medium roast!
Sello Rojo Tradicional Medium Roast Ground Coffee is a 10 oz pack of premium Arabica beans, expertly roasted in Colombia to deliver a bold yet smooth cup with velvety notes and low acidity. Ideal for French press and drip brewing, it offers a fresh, authentic Colombian coffee experience backed by the country’s #1 trusted brand.









| ASIN | B004N6YG5M |
| Best Sellers Rank | #13,863 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #226 in Ground Coffee |
| Brand | Sello Rojo |
| Brand Name | Sello Rojo |
| Caffeine Content Description | Caffeinated |
| Caffeine Content Per Serving | 100 Milligrams |
| Certificate Type | USDA |
| Coffee Blend Name | Sello Rojo Tradicional Medium Roast |
| Coffee Roast Level | Medium Roast |
| Coffee Type | Coffee Bean |
| Container Type | Bag |
| Country as Labeled | Cocos (Keeling) Islands |
| Customer Reviews | 4.4 out of 5 stars 1,070 Reviews |
| Each Unit Count | 8.8 |
| Flavor | Medium Roast |
| Item Dimensions | 3.15 x 1.89 x 5.91 inches |
| Item Form | Ground |
| Item Package Weight | 0.29 Kilograms |
| Item Type Name | beverages |
| Item Volume | 260 Milliliters |
| Item Weight | 8.82 Ounces |
| Manufacturer | Industria Colombiana de Café S.A.S |
| Model Number | SR-1 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Package Information | Bag |
| Part Number | SR-1 |
| Roast Level | Medium Roast |
| Size | 10 Ounce (Pack of 1) |
| Specialty | Single Origin |
| Sweetness Description | Mildly Sweet |
| UPC | 017202201395 |
| Unit Count | 10.0 Ounce |
| Variety | Arabica |
D**K
Good everyday coffee
I’ve bought this coffee several times now, about 11 bags total, and I keep coming back to it, especially when it’s on sale. I drink coffee every day and this one works well for me. It’s a smooth medium roast and not bitter at all in my opinion. The bags I’ve gotten have smelled fresh and tasted good. I will definitely be buying it again.
R**G
Good everyday coffee at a sale price
I bought this coffee on sale and it turned out to be a good value. The flavor is solid for an everyday cup and feels well worth what I paid.
K**E
Actually very tasty coffee, comparable to Maxwell House or Folgers!!!
I enjoyed it, and couldn't even tell the difference between this and the Maxwell House I typically drink. This was priced at about $3 a bag, and it came out to about $0.30 an ounce, which is way cheaper than your standard Folgers/Maxwell, by over $0.15 an ounce! Coffee is expensive now adays, so trust that with this you'll save some money and not sell yourself short on taste. I will be back. By the way, I gave a pack to my mom and her friend and they both love it too!
J**Y
Solid Budget Coffee
I’ve been drinking Sello Rojo Traditional medium roast for a while now, and it’s honestly a great budget option from Colombia. It brews up nice and smooth with some bold flavors, not too acidic or bitter, which makes it perfect for my daily coffee fix. The smell is super inviting, kinda rich but not overpowering, and it doesn’t leave any weird aftertaste. Yeah, it might be a bit milder than those fancy expensive roasts, but the grind works awesome in my drip machine or French press. All in all, solid pick if you’re into classic Latin American coffee—I’d give it a 4.5 out of 5 for being reliable and tasty without breaking the bank.
P**W
Pretty good coffee for the price. Taste more like a dark roast despite saying medium.
This is a pretty darn good coffee for the price. Taste is on the darker side, more bitter than medium roast. The grinds doesn't have a strong aroma out of the bag but when brewed, the coffee taste pretty smooth. No sourness, which i hate. The coffee smells good after you brew it. This taste similar to starbucks' pike place roast but better, with more aroma and with less bitter after taste. Definitely good to have a small bag of this around to switch it up a bit with the other coffees in my pantry.
N**S
NOT what it used to be.
This was an excellent coffee but as others have also said it is not near as good now. It did seem to change when the packaging changed. It is so different and disappointing now that I stopped buying it. Fortunately 8 o'clock whole bean coffee is better than others costing much more and hasn't changed in decades. Cafe Bustelo is a solid choice too.
H**S
Good
I'd say you can't beat it for the price ($3.38 @ time of purchase, I would never have paid $10). My main concern is that it would potentially be bitter, & it's not
D**.
Great value!
Bold flavor! Smells amazing! The coffee was fresh and dark roasted.
P**L
Good taste
Good product. Serious and fulfilled seller
S**S
Sabor único
Calidad de sabor y precio me encantó
V**I
Caffe ottimo
Il caffè è ottimo ma a questo prezzo è un lusso che non ricomprerò. Comprendo che la Colombia è lontana ma tantissimi altri prodotti importanti si trovano ad un prezzo più equo rispetto al costo che hanno in origine.
A**.
Kolumbianischen Kaffee
Dieser Kaffee wurde mir empfohlen. Er ist sehr aromatisch bedürftig. Vielleicht noch ein zweites Mal.
M**O
Kawa
Bardzo dobra. POLECAM!
Trustpilot
1 month ago
2 weeks ago