100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Dark Chocolate Color - 0.35 oz

After years of smearing chemicals on my eyelashes through traditional mascara, I thought it was time to go the natural route, and I'm not sorry I did, especially after finding this great product. You do, however, need to put away your thoughts of what mascara should be, and focus on what this mascara does for you. You're not going to get the giant, gloop-filled eyelashes that look almost fake. But what you will get are beautifully smooth, naturally looking eyelashes with a gorgeous tint of color, without gobs of chemicals. Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes. I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too. It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day. I was frankly a little shocked at how well it held up overnight - no smears or chunks missing, but certainly not as bold as the previous day. This is a solid product that gives you all the benefits of traditionally made mascara, without the potentially harmful ingredients. I'm convinced more natural ingredients are the way to go and don't plan on returning to brand name mascaras any time soon.

For about five years now, I've been suffering from dry eyes. It has affected my quality of life because it not only makes my eyes extremely tired and irritated all the time but I was also getting ulcers on my cornea. A nightmare for sure. What does this have to do with mascara? A lot. I have worn mascara about 99.99 percent of my life from age 14 to present day somewhere in the 40s (ha ha). I never had an issue until my eyes became chronically dry. As a result, I have tried and researched MANY mascaras. I've spent so much on eye products, it's mind (and eye boggling pun intended) just to find that right one that wouldn't irritate my eyes. Specifically, I purchased most of my mascaras from Sephora, several from Amazon, and even tried Etsy. I always checked labels to make sure I was only getting the best, least questionable ingredients. Unfortunately, they all failed. I am consciously optimistic, but so far, this 100% Mascara in blackberry has been fantastic. My eyes are feeling more normal and definitely not as tired as when I wore other mascaras. And yes, I have to wear mascara to feel "normal." I know, I know, but we all have our insecurities lol. Mind you, I have an entire, elaborate routine I have to do each day to maintain a semblance of normalcy in my eyes. But this mascara has been a LIFE SAVER for me!! In terms of wear, I love it. The brush is fluffy, the mascara itself smells amazing, it adds a dark natural length to my eyelashes and stays put all day. This mascara will give a beautiful, natural look to your lashes. It's not for those seeking a dramatic look. Regardless, I HIGHLY recommend this mascara for anyone suffering from dry eye. Even if I were miraculously cured, I would still continue to use this mascara. Six stars!!

I luckily have decently long lashes so lash lengthening isn't my main focus, but what I was noticing was that my other mascaras (Benefit, Dior and Eyeko brands) were starting to thin out my lashes. Slightly freaked out, I researched natural mascaras and went out on a limb to try this one, especially since it was cheaper than the mascaras that I previously bought, and the benefits seemed pretty hard to pass up. I was super apprehensive about trying a natural mascara and especially one made of fruit pigments (since I have oily to combination skin and smudging is kind of a daily thing for me with every makeup that I use), but I legitimately LOVE this mascara and honestly feel guilty even wearing the ones that I have to use up, since I know they're only hurting my lashes. I've been wearing it for over a week on a daily basis, and while I honestly have not seen flaking and have no issues with the wand or the application of the product, I have only seen the tiniest amount of smudging under my eyes, which is easily remedied by just applying (and baking) a translucent setting powder under your eyes. I've worn this sucker to bed on occasion since I can get lazy at night, and that's truly the only time that I've seen really noticeable smudging, which you can super easily wipe away with a finger. What little smudging that does occur during day time wear (to me) looks kind of cute, as it gives you an under eye smoky look without needing to apply anything else. But that said, the main reason I love this mascara is how it's already effecting my lash volume and health; wearing something that treats my lashes and makes them look darker, fuller and separated is a pretty legit win-win. I haven't noticed it curling or ridiculously lengthening my lashes like the falsies mascara do, but I have noticed that my lashes look way better and healthier both with the mascara on and off. The color is amazeballs and the main reason I'm returning to writ the review is because (1) I'm buying more bottles for future use and (2) I needed to read literally every review to convince me to switch to the natural side, and I honestly think this mascara is the bees knees and shouldn't be kept a secret. GREAT product that stays on all day, never flakes, has the smallest amount of smudging potential that can be fixed, and makes your lashes look gorgeous with and/or without product. Seriously sold for life on this bad boy.

It smells like candy and gives nice natural look It stings a little but then it goes away You can wash it off with warm water and that's what I love about it

While this brand has many good reviews as well as this specific mascara being a clean product without the addition of toxins that usually come in a mascara bottle. The local packaging logistics however was a problem. I know that mascaras and make up generally should not be stored in warm and hot weather but it seems that this product stayed in the sun for sometime… The Mascara is nice and smells like chocolate, not waterproof and come out easily - a pro for me - unlike other mascara brand where you have to lose your lashes to make sure it’s dissolved.