SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google

This is a terrific book on search engine optimization, written by a highly gifted teacher and acknowledged master in the field. It is truly a “workbook,” taking a practical, examples-oriented approach to teaching and learning how to optimize a web site, the goal being to generate traffic to your website and ultimately business. Whether designing your own website or working with a professional designer, this volume will greatly enhance your knowledge of SEO. The examples cited are terrific and highly instructive. I have older versions of this book; the 2017 version is by far the best and well worth purchasing, even if you have an older one. Importantly, if one registers on the author’s website, one can then download the entire volume in pdf format. This has several important advantages 1) the electronic version is much easier to read and follow, as one can expand it onto a large screen monitor 2) one can search for key terms and easily find the page/paragraph 3) the electronic version contains a large number of live links, to example websites, numerous SEO tools, and instructional videos, all of which are enormously beneficial. Each chapter contains a large number of these live links, so one learns by example. I learn something new, every time I read this book, it is so full of useful information. In summary, this book is unique in its format, approach to teaching, and content; highly recommended for its target audience and goals.

As a grant writer for over 20 years, who is breaking into web content writing, I couldn’t start with a better primer on SEO optimization than Jason McDonald’s “SEO Fitness Workbook 2017.” Perhaps the most important aspect of the book is its conception of the buyer. McDonald's approach is that the buyer is not a passive agent but an active one. Rather than rehashing the tired funnel metaphor depicting buyers falling into a sale, McDonald urges us to imagine that they are salmon actively seeking what they are looking for: something they need. This conceptual framework does two things. It accurately describes the very people you are trying to reach through SEO optimization and it informs you that you have to be proactive in reaching your potential customer. That is, optimization is an active process aimed at an active agent, not a stupid bystander. Everything else you learn in “SEO Fitness Workbook 2017” flows from that concept. Another central concept deals with the book itself; it is far from theoretical in practice. There is also praxis. After all it is a “workbook.” And McDonald will make you work! Not just blackboard drawings on how to swim—he teaches you “in the water” itself. I am now using his book to redo my work for SEO optimization and see where I could definitely improve my efforts. I would recommend reading the entire book first, then going back through it page by page to apply what you learn. There are many particulars to point out but among the most important are the latest updates on how to handle Google, which has the power to change the rules of SEO. McDonald offers sound, concrete and effective ways to obey the gods at Google while maximizing the power of SEO to attract, keep and sell to website customers. I would go as far as to say that one should purchase every new edition of this book because Google changes the rules so frequently. McDonald has his ear to the rail. Not to listen and understand what he is hearing would be foolish! The book is schematic and sequential, taking you by the hand from initial brainstorming to the subtleties of social media where “Off-Page SEO” takes place. For one, I didn’t realize how important press releases are for a website. And remember that your keywords must pervade everything! McDonald keeps reminding the reader of those elements you can’t afford to forget or overlook. He knows how to teach as well as how to do. If you are serious about learning the ropes as I am or upping your game as an SEO veteran, you couldn’t do better than “SEO Fitness Workbook” – in any year!

Jason writes this book in simple plain English, which is exactly what I read here on the Amazon reviews and that I why I bought it. He is obviously a brilliant web developer and SEO teacher but he does not assume that you are brilliant and in his same realm. This is not a put-down but a plus because you get his wonderful knowledge in an easy language. For example, inside the book he immediately tells you that you can learn SEO and design your own website from scratch so long as you are a 'doer' and have the right attitude to complete all of the tasks (deliverables) in the book. Of course you do not have to submit these but it helps, for example to compile a keyword worksheet in your interest of website. There are stacks of videos which he does himself. Jason is easy to understand and again reinforces everything stated in the chapter and continually goes over the key take home learning principles. Well I for one like this style of teaching because all one has to do is commit to taking the time to learn everything you can in SEO Fitness workbook 2017. In no time you will be designing a website and writing the SEO yourself. I use a website builder which is still relevant to the book, but Jason also goes into HTML code where you learn the main principles. Communication is also great via email with Jason about anything in relation to SEO Fitness workbook 2017. Theres also other courses you can take and basically the ability for further lifetime education in the area of SEO and more! In no time you will be writing SEO that google understands and puts you right up there on page 1. Chris Dover

Muy recomendable tanto para desarrolladores, profesionales del marketing digital o propietarios de pequeñas empresas. Lenguaje muy claro, abordando conceptos y metodologías de trabajo con notable profundidad. Muy recomendable.

Several years ago, I've had the pleasure of taking Jason McDonald's courses on Search Engine Optimization (SEO). At the time I bought the fitness book that corresponded to the online training courses. Since then, I've been consulting his work for all of my SEO endeavors. This new release is as fresh and exciting to read as the first time I laid eyes on his book! It's informative, interactive and highly structured. But do you wanna know what the best part is.... it speaks to you in English! SEO jargon is kept to a dull roar. Highly recommended. SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google

If you feel intimidated by Google and frustrated at them changing the rules of the game that is SEO then you're not alone. But before you blow your budget an AdWords in an attempt to attract customers you gotta read this Workbook. With a focus on 7 key areas you need to get right for an organic (i.e. zero-cost) hike in your online rankings this is must-read material for anyone involved in creating a website or just getting new business. Book-ended by chapters on persistence and the need to never stop learning this is a punchy yet readable guide that bring SEO bang up to date. With masses of examples and links to explainer video clips even an SEO newbie will feel enthused and infused with the 'you can do it - and make sure you have a laugh along the way' approach of the author. In SEO terms this is the book that can help David if not beat then at least get even with 'Googliath'. If you own a website and want to attract more customers online in 2017 this look no further - this book is the bomb!

Der Autor schafft es einen direkt zu Beginn zu motivieren und führt den Leser sehr praxisorientiert durch die einzelnen Themen. Sehr praxisnah daher gut umzusetzen. Sehr empfehlenswert!!

must say it covers all the topics