AMERICAN CREW Firm Hold Gel 250 ml

Great styling product

Not to sticky, keeps your hair in place

Holds one's hair up well, even when water is sued one it, despite it being water soluble.

Fantastic stuff.

I like this because it works well with thick hair. It is almost odourless — the smell is very faint — you’ll only notice it if you squeeze a massive amount out of the tube. And even then the scent fades. The gel is thick and provides really good hold. The hold lasts all day for me. There is no flaking.

American Crew have a great range of hair products and men's products that are consistently high quality, and all have a terrific sophisticated but subtle fresh masculine scent. The American Crew Firm Hold Gel is no different. The gel is easy to apply, only a small amount needed to get a good style and firm hold which lasts all day. Hair looks shiny without looking heavy, greasy or wet. It's water based so it isn’t sticky to use. I had no issues with washing it out of hair and doesn’t leave any residue or dryness of hair or scalp. Highly recommended.

A nice straight-forward gel that is easy to work into the hair and then style with fingers or comb. It is low-shine and lasts several hours. No obvious smell.

Very disappointed it doesn't smell like the American crew l bought long go haven't use this gel for awhile but what l always liked about this gel was the distinctive smell the rich sharp smell l use to love using this product so ya very disappointed not getting that from this product